Nosh Staff

Jessica Weiss Levison, founder/CEO of Peekaboo Organics, a maker of indulgent ice cream infused with hidden vegetables, spoke about the importance of identifying those who instantly “get” the concept, shared the unconventional way in which she met a Target buyer, her process for raising capital and a key way to avoid slotting fees.

John Bonnell is the co-founder of Wholly Veggie, a Canadian company making vegetable-based snacks, appetizers and meals aimed at bringing convenient, plant-based options to consumers’ plates. The company is seeking to serve flexitarians and wellness consumers that are looking to reduce meat in their diet, by delivering products that fill white space in plant-based sets across categories.

The eleventh round of Elevator Talk Livestream features leaders from Suji’s, HARVST, Renewal Mill, Nightfood, Kefla, Gharana Foods and more. Watch founders and CEOs jump into the livestream and provide a brief recap of recent news and updates. This week’s special co-host is Lauren Jupiter, managing partner at AF Ventures.

This week’s Office Hours features industry veterans Alan Murray and Brad Barnhorn, who, drawing upon years of experience working with brands as board members and operators, offer advice on forecast planning, organizational strategy and leadership during the pandemic.

Office Hours is returning on Tuesday, May 12 at 3 p.m. ET. Industry veterans Alan Murray and Brad Barnhorn will use examples derived from years of working with brands as board members and operators to offer advice on forecast planning, organizational strategy and leadership during the pandemic, while fielding questions from viewers at home.

If you’ve subscribed, thank you. Today is the first day of your full access to our existing and expanding platform. If you’re still waiting, we’re excited to have you join us. For 24 years our mission has been to provide the stories and information that help food and beverage professionals navigate the industry. This new subscription model will support our team’s commitment to providing you with independent journalism that serves and informs the food and beverage community, and will enable us to extend our capabilities even further to fulfill that mission.

Tessa Wanders is the founder and CEO of Hey Frida, a San Francisco-based food startup offering low-carb, functional snack bars. The brand has two SKUs, Beauty Bar featuring collagen and Relax Bar featuring collagen and L-theanine.

The tenth round of Elevator Talk Livestream includes leaders from DiNoci, LiveKuna, lil’gourmets, IWON Organics, Craize Corn, Superseedz, Alta Goods and more. This week’s special co-host is Megan Bent, the founder and managing partner of Harbinger Ventures, who will offer feedback for each brand.

This week’s edition of Office Hours explores COVID-19 pandemic-related disruptions to the review and reset process for categories and products, and the steps brands can consider when reaching out to retail buyers.

From Milk Bar cookies to Yasso and Coconut Bliss frozen desserts to chocolate from Goodio and Kosterina, April’s new product releases offered consumers plenty of sweet treats. View the gallery for April’s notable releases, including new bars from Premier Protein and Quest and plant-based condiments from Greenjoy and Follow Your Heart.