Martín Caballero
Posts by Martín Caballero
CBD Snack Brand Sunday Scaries Extends to New Category With Infused Energy Shot
This month, San Diego-based Sunday Scaries, which produces CBD infused tinctures and gummy supplements, introduced its first ready-to-drink product: YOLO, a 2 oz. shot that pairs 50 mg of full spectrum CBD with a 200 mg dose of natural caffeine.
Chobani, Fair Trade USA to Launch Dairy Certification Label
Yogurt maker Chobani is collaborating with Fair Trade USA on a new label that certifies the milk used in its products is sourced from farms that meet “comprehensive” standards for animal welfare and employee rights.
Cusa Tea Closes $2.5M Series A Round
Boulder, Colo.-based premium instant tea maker Cusa Tea has completed a $2.5 million Series A funding round led by Break Trail Ventures and S Cap, the company announced yesterday.
FDA: New Cannabis Enforcement, Research Actions Announced
Outgoing U.S. Food and Drug Administration (FDA) chief Scott Gottlieb today announced new steps towards clarifying and constructing a legal framework around cannabis and cannabis-derived products, including the formation of an exploratory group examining CBD supplements and foods, and a public hearing for “stakeholders to share their experiences and challenges with these products.”
Starbucks Launches $100M Venture Fund
During the company’s annual investor meeting, Starbucks Coffee today announced the launch of Valor Siren Ventures L.P. (VSV), a new $100 million fund to support “the next generation of food and retail start-up companies.”
Hormel To Sell CytoSport Beverage, Bar Brand to PepsiCo
CytoSport, founded in 1998, was acquired by Hormel in a deal valued at $450 million in 2014. The company markets a variety of protein-focused sports nutrition products under the Muscle Milk brand, including powders, ready-to-drink beverages and bars.
Forager CMO Alex Matthews Launches CPG-Focused Creative Studio
Roughly one year after joining Forager Project as the company’s chief marketing officer, Alex Matthews has departed the plant-based food and beverage brand to launch Here Studio, a multi-faceted branding, design and CPG product development house in Los Angeles.
BevNET/NOSH Cannabis Forum Video: Building a Cooperative Industry
At the first-ever Cannabis Forum for Food & Beverage, a panel of four speakers — Adam Miron, co-founder and chief brand officer of HEXO; Hesaam Moallem, president and CEO of Charlotte’s Web; Errol Schweizer, co-founder and partner in mood33; and Evan Eneman, founder of Sands Lane Capital — came together to examine how cannabis is developing into a cooperative industry even at an early stage.
Cannabis Forum: CBD Product Positioning in a Crowded Market
In this clip from the BevNET/NOSH Cannabis Forum in Santa Monica, Calif. in December 2018, Sprig CEO Michael Lewis shared lessons and learnings from his career in cannabis. By creating a two lines, the company was able to position its products to work in a variety of use occasions and become integrated into their daily lives.
Cannabis Forum Recap: Taking the First Steps
Mapping this new landscape of cannabis CPG and charting a path forward for the nascent industry was the focus of discussion at the first-ever Cannabis Forum for Food & Beverage, presented by BevNET and NOSH, on Dec. 1 in Santa Monica, Calif.









