Carol Ortenberg
Posts by Carol Ortenberg
One Year Post Investment, Cali’flour Readies For Next Stage
A year after raising money from VC firm Sunrise Strategic, Cali’flour foods has changed up its senior staff and acquired its copacker. The moves, Sunrise founder Steve Hughes said, are in response to both the COVID-19 pandemic and to better prepare the brand for expansion.
CPG Partners Cut Ties With CrossFit After CEO Tweet
CrossFit saw several of its food and beverage brand partners end their affiliation with the fitness brand over the last 24 hours in response to a tweet by founder and CEO Greg Glassman about racism and public health.
With Deal, Utz Hopes to Become Snacking Platform
After weeks of speculation, Utz Quality Foods LLC announced this morning a new partnership with Collier Creek Holdings to combine and go public as a snack food platform under the name Utz Brands. To achieve its goal of becoming the fastest growing pure-play branded snack platform of scale in the U.S,” Utz is planning a variety of operational, marketing and distribution upgrades.
‘Shocked and Abhorred’: Industry Reacts to Inequality, Violence
In response to the death of George Floyd, some of the country’s largest food and beverage companies, as well as a large group of entrepreneurs and emerging brands, have offered statements of support, financial donations to advocacy groups and commitments to open a dialogue about racial justice in America.
Watch: Why Now Is the “Perfect Time” For CBD Regulations Overhaul
While both the CBD and cannabis industries have attracted increased attention from consumers, investors and retailers alike, brands within these categories still face a range of unique operational challenges. Jeremy Goldstein, the COO and co-founder of both CBD brand Caliper Foods and Cannabis company Stillwater Brands, sees the potential for massive growth if the FDA “gets off its hands.”.
O’Dang Readies for Next Phase of Growth
O’Dang wants to bring the “health halo” of hummus into center store. The brand, the majority of which is owned by Keen Growth Capital, has rolled out a new line of mayonnaise, reformulated its existing dressings and rebranded under new CEO Eric Hintz.
JUST Adopts Coke’s Model to Grow
Sometimes you have to break a few eggs to make a plant-based omelette. When JUST — then known as Hampton Creek — started up roughly a decade ago, founder Josh Tetrick wanted to shake up the food industry. While his goal has remained the same, the path has changed. The company has expanded its strategy beyond its own branded products to form strategic partnerships with a focus on ingredients as the way forward. To start, the company announced this week a new food service partnership with Michael Foods, a subsidiary of Post Holdings and one of the largest processors of egg products in the world.
The Naked Market: Failing Fast Will Lead to ‘Grand Slams’
Three entrepreneurs believe they have figured out how to succeed as a food and beverage brand: plan for a bit of failure. The Naked Market launched into retail late last year as a food and beverage platform “for millennials, by millennials.” With the debut of their third product, AvoCrazy avocado puffs, earlier this month, the company feels it’s now dialed in a pathway to see a “grand slam.”
Watch: Alex Marx of KeHe Talks Innovation, Promotion and Planning
In this video, NOSH editor Carol Ortenberg spoke with Alex Marx, director of category management for KeHe, about how he has seen the retail industry shift and how innovation has a key role to play in helping the market to recover from disruption.
Responding to Coronavirus, Oh My Green Pivots to Home Delivery
What do you do when your revenue practically disappears overnight? For healthy office snacks and meals startup Oh My Green, the shuttering of offices across the US at first left the company with a highly uncertain future. Now, the company is pivoting, launching a direct-to-home snack box model that the company hopes will help it survive and hire back many of the employees it had previously laid off.