Carol Ortenberg

Though jerky brand Krave helped create the meat snacks craze, in the years since its launch in 2009 the brand lost some of its cache and faced increased competition. Now rejoined with its original owner, the company announced today new packaging and product innovations designed to hopefully reclaim its premium positioning.

In this month’s Category Closeup: Expert Analysis, we’ll hear from a group of industry leaders about the tactics, trends and efforts successful frozen food brands must embrace, exploring both the unique dynamics of the frozen entree set as well as the opportunities within the category.

Protein remains a major force of attraction for consumers, as is evidenced today by the sale of protein enhanced baking mix and snack brand Kodiak Cakes to private equity firm L Catterton.

Just nine months after raising $8 million in funding, plant-based meat brand Daring Foods announced last week that it had closed a subsequent $40 million in funding. The round was led by D1 Capital Partners with existing investors Maveron and Palm Tree Crew, along with musician Drake, also taking part.

In this episode of Market Share, host Carol Ortenberg, the editor of NOSH, speaks with Rachel Drori, founder and CEO of frozen meal provider Daily Harvest on taking direct-to-consumer brands out to the public.

Low-sugar chocolate brand Lily’s is on track to join The Hershey Company. The candy and snack giant today announced its intention to close the deal for VMG-backed, Boulder-based Lily’s.

Vitamin “bites” brand GEM wants to make the store supplement aisle more tasty and transparent. The company, which makes functional, granola-esque bites, announced today it had raised $7.5 million in funding last month, an investment the largely direct-to-consumer brand will use to help launch into physical stores and expand its product line.

For organic egg brand Pete and Gerry’s, it was time to expand the flock. The company announced last week that it had sold the majority of its business to Butterfly, a Los Angeles-based private equity firm. The deal will allow the company to scale into adjacent categories and expand distribution.

In April during our Category Close-Up: Product Showcase we examined the trends and news — as well as evolving product strategies — that are currently shaping the confection category. In this special bonus segment, you’ll hear from three more brands, all producing chocolate treats, about the market dynamics that are currently shaping the category.

Pour-over kit maker Copper Cow announced yesterday that it had closed an additional $8.5 million in funding. The capital will go towards helping the brand launch new online exclusive products, expand its presence in brick and mortar retailers and continue to build out a sustainable supply chain in Vietnam.