Brad Avery

Wellness aficionados know you are what you eat. But now, Huel is hoping consumers will also wear what they eat. Last month, the U.K.-based protein and meal replacement beverage maker announced its latest product line, Huelwear, a sustainably produced fashion line featuring animal-free clothing. The clothes are available direct-to-consumer via Huel’s website and the line… Read more »

The National Advertising Review Board (NARB) has upheld a previous National Advertising Division (NAD) ruling supporting supplements brand Goli Nutrition’s right to use the term “Apple Cider Vinegar” (ACV) in the name of its gummy products, but said the company must discontinue certain claims and slogans that suggest the products have similar efficacy as liquid… Read more »

gmgn supply co. Launches with Crypto-Inspired Cereal As major CPG conglomerates dip their toes into the web3 sector through NFT drops and other crypto-inspired marketing campaigns, a new DAO, gmgn supply co., launched this month with the lofty goal to “take on General Mills, Nestle and Unilever” through a decentralized business model. – and it… Read more »

Clif Bar & Company will cease using the slogan “The Ultimate Energy Bar” in conjunction with “an optimal blend of protein, fat and carbs” in its marketing campaigns after the National Advertising Division (NAD) of BBB National Programs found the slogan constitutes an unsubstantiated claim about the superiority of Clif’s snack bars. In its final… Read more »

Liquid Death Sells Out Murder Head Death Club NFT Line Last month, canned water brand Liquid Death entered the NFT realm with the launch of Murder Head Death Club, a line of 6,666 unique NFTs which will grant holders access to exclusive perks. Posting on LinkedIn, Liquid Death co-founder and CEO Mike Cessario said the… Read more »

Nurture Brands, the London-based food and beverage portfolio company behind the plant-based Myracle Kitchen brand, announced this week that it has closed a £2.5 million (around $3.3 million) funding round that will support its North American expansion. According to general manager Adam Draper, the new funding is primarily working capital as the company seeks to… Read more »

New York-based coffee brand Wandering Bear announced this week that it has raised a $5 million funding round backed by existing investors. The new capital arrives as the company seeks to scale its online ecommerce business, which has become its main focus following a post-pandemic pivot. Speaking with BevNET today, Wandering Bear co-founder and CEO… Read more »

Former Starbucks CEO Howard Schultz is returning to the company on an interim basis, following the resignation of chief executive Kevin Johnson, effective April 4. Schultz, will also rejoin the company’s board of directors as it searches for a permanent replacement, according to media reports this morning.

In this edition of Category Closeup, BevNET reporter Brad Avery and a panel of CPG leaders take a look at one of the fastest growing (and most misunderstood) trends currently emerging within the food and beverage space: web3. This disruptive, decentralized technology platform – which includes NFTs, cryptocurrencies, blockchain and Metaverse – has emerged as… Read more »

Legal cannabis sales worldwide are projected to rise 22% this year to over $35 billion, up from $29 billion in 2021, according to a report by Colorado-based cannabis market data supplier BDSA released today. The rapid rise in sales – covering all categories including flower, vapes, tinctures, edibles and beverages – is expected to continue… Read more »