Adrianne DeLuca
Posts by Adrianne DeLuca
Fly By Jing Sidelines Spice With Latest Launch
Sichuan spice slinger Fly By Jing introduced its first heat-free innovation this week, extending its hand-cut noodle line with a Classic Soy variety as it works to make the brand accessible to “an even broader community of eaters.”
Factor Overhauls Menu With Protein, GLP-1 Focus
Factor claims it has executed its largest menu overhaul as it works to elevate “science-backed nutrition” via more than 100 new weekly offerings designed to appeal to a variety of consumer demands.
Entrepreneurial Lessons In Focus For Big Food
Over the past few weeks we’ve witnessed several prominent portfolio restructurings across the industry: Big Food is trimming the fat, and this week, one of the market’s biggest mergers in recent memory officially unraveled.
Campbell’s To Execute ‘Surgical’ Pricing As Tariffs Loom, Snacks Slump
The Campbell’s Company expressed optimism in its portfolio after a 1% net sales increase in Q4 2025 and detailing growth opportunities behind its two core segments despite looming steel tariffs, import taxes and changing consumer behaviors.
Is Soy Sauce the Next Olive Oil? Heydoh Launch Signals Premium Shift
Soy sauce is the latest target amid a center store revival. This month, Heydoh launched a 2-SKU line of single-origin, artisan soy sauces that bring an authentic, Taiwanese iteration of the popular Asian condiment to the U.S. market.
Hot Dog Divorce: Kraft, Heinz Detail Split
After nearly a decade together, the $45 billion megamerger that conjoined Kraft’s grocery business with Heinz’s sauce and spread platform will be unwinded as the global food company siphons off the businesses to introduce more focus and reduce complexity.
Beyond Lactation: Mamala Seeks to Expand Postpartum Nutrition Into Snacks
Mamala Organics debuted this past week with a 2-SKU line of pouched Support Snacks made with whole foods and a focus on providing essential nutrients for women during the postpartum period.
Commodity Crop To CPG Convert: How Fruitist Is Building A Berry Snack Brand
Agriculture outfit Fruitist is working to build what it believes could be the next big thing in fresh snacking with a focus on one single input: Jumbo blueberries.
50 Years in the Baking: Killer Brownie Plots National Breakthrough Backed by IFG
Last year, Killer Brownie sold a majority stake to Irresistible Food Group (IFG). Now, supported by IFG’s sales team, the brand is making a dash for national prominence.
Even As Alt-Meat Craters, Investors Stay With Better Meat Co.
Amid the “wintry VC landscape,” mycoprotein producer The Better Meat Company reeled in $31 million that founder and CEO Paul Shapiro believes will propel the business into profitable revenue growth.