Adrianne DeLuca
Posts by Adrianne DeLuca
Sweeter Than Sugar: Incredo Rebrands and Raises $30M
Israeli food tech ingredient business Incredo LTD, formerly DouxMatok, announced it has closed a $30 million funding round this week which it will use to expand its research, development and commercialization strategy, as well as accelerate commercial partnerships.
Dave’s Killer Bars? Flowers Foods’ Snacking Strategy Takes New Shapes
Century-old Flowers Foods is no stranger to reinvention but now the bakery conglomerate sees a future strategy in snacking. Portfolio brand Dave’s Killer Bread (DKB) expanded beyond its namesake category for the first time with the launch of a 3-SKU lineup of Organic Snack Bars.
Return of the Mac: 8 Myles Rebrands, Puts Comfort Food First
Fresh from raising seven-figures for its line of frozen clean-ingredient mac and cheese, 8 Myles has rebranded to Myles Comfort Foods and relaunched its flagship product with a new look and new SKUs.
News Roundup: PepsiCo Brings Back Impacto Program; Sweets and Snacks Are “Accessible Luxuries”
In this week’s roundup: PepsiCo opens Impacto Accelerator applications; Acosta dubs sweets and snacks ‘accessible luxuries;’ All Yall’s Food brings on its first investor and a food safety lawyer launched campaign against Salmonella in poultry.
The VC Playbook Won’t Work For Regen – So What Will?
Most regen food startups have pioneered their own sourcing networks, starting from the ground up to support seed-to-shelf regenerative agriculture systems – and these operations that take a bit of initial capital to get going. While venture money is already in short supply, it seems even harder to come by in this space.
With Profitability In Sight, Kencko Hits Gas on Retail Launch
Smoothie and snack brand Kencko is making the leap from e-comm to retail this week at over 1,000 Walmart locations across the country. Bringing the brand out of the digital world and onto retail shelves led to a “huge transformation” over the course of the past nine months.
Purely Elizabeth Goes Mad For Regen Ag, Launches Impact Program
Purely Elizabeth is ratcheting up its sustainability commitments with the launch of the first Regenerative Impact Program, created in partnership with farmer-focused nonprofit Mad Agriculture. The program was created via a three-year pilot partnership agreement between the two companies.
Prime Roots Raises $30M To Put Koji Meat In The Deli Case
Prime Roots is one step closer to bringing its sliced-to-order koji-based meats to deli cases and restaurants across the country with today’s announcement of a $30 million in new funding to scale the business for national distribution.
Seeking Retail “Taste Makers,” Better Sour Debuts At Erewhon
Better-for-you gummy candy maker Better Sour will make its retail debut across California Erewhon stores this month; the products will be available exclusively at all nine locations until July before expanding into other retail accounts.
‘We Need The Hype Machine’: Low-FODMAP Foods Go Broad In Search of Consumers
The low-FODMAP food category is still fairly niche, but the diet could propel businesses in the space to the forefront of the next popular diet trend. However, in the space brands aren’t planning to be just a part of another fad.

