New Products: Collabs from Tru Fru and Athenos, Plus Khloé Kardashian’s Protein Popcorn

In this week’s notable new products roundup, Tru Fru collaborates with Tarte Cosmetics on a limited-edition sweet treat, Khloé Kardashian steps into the packaged food space with Khloud protein popcorn, and Tillamook scoops into summer with two seasonal flavors.

Pitaya Foods

Frozen food brand Pitaya introduced a new Regenerative & Organic Frozen Fruit Line, exclusively at Whole Foods Market this month. The line includes three SKUs – Strawberry, Blueberry and Mango – that are certified through third-party verifier Regenified. Inputs for the new line are sourced from 277 acres of Certified Regenified land on three family farms in Chile and Peru. For more information, visit pitayafoods.com.

Barilla x Brooklyn Beckham

Barilla has partnered with Brooklyn Peltz Beckham – the son of soccer star David Beckham and fashion designer/recovering Spice Girl Victoria Beckham – for a new campaign introducing consumers to the art of Scarpetta, an Italian gesture of “savoring every last drop of sauce.” The campaign highlights Barilla’s relaunched Al Bronzo pasta line featuring new packaging and two new shapes, Fusilloni and Orecchiette. For more information, visit barilla.com/en-us.

Tillamook County Creamer Association

Tillamook is scooping into summer with two new limited-edition releases: Salty Caramel Pretzel and Apple Crisp. The former is crafted with a base of salted vanilla ice cream churned with chocolate-covered pretzel bits and a swirl of salted caramel, while the latter features vanilla ice cream with baked oatmeal streusel and crisp apple pieces. Both LTOs are available at retailers nationwide, including Kroger, Albertsons, Safeway, Publix and Ahold Delhaize, among others. For more information, visit tillamook.com.

Saie x Rocky’s Matcha

Rocky’s Matcha has teamed up with mission-driven beauty brand Saie to launch a limited-edition matcha blend made with ceremonial grade matcha sourced from Uji, Japan, and produced by Horii Shichimeien. The collection, which includes limited-edition tins and an Essentials Kit, is available exclusively on Saie’s website. For more information, visit saiehello.com.

Seven Sundays

Seven Sundays has expanded its product portfolio by launching a new line of oat granola. Available in two flavors – Good Day (peanut butter, chocolate, banana) and Bright Side (strawberries, blueberries, raspberries) – the new offering is crafted with upcycled protein and sorghum flakes and sweetened with dates and maple syrup. Both varieties are available on the brand’s website for $10 per 8 oz. bag. For more information, visit sevensundays.com.

Yo Mama’s Foods

Clean-ingredient sauce purveyor Yo Mama’s Foods has debuted its latest innovation, Four Cheese Sauce, launching exclusively at Sprouts Farmers Market for 90 days beginning in June. The new offering is made in small batches with fresh tomatoes, garlic and a blend of Italian parmesan, romano, asiago and fontina cheeses. In addition to launching at Sprouts, Yo Mama’s Foods Four Cheese Sauce is now available on the brand’s website for $8.99 per 25 oz. jar. For more information, visit yomamasfoods.com.

Trü Frü x Tarte

Mars-owned Trü Frü has partnered with Tarte Cosmetics to launch a limited-edition treat inspired by the cosmetic brand’s new Maracuja Juicy Lip Cherry Crush Shade. The LTO, which features frozen tart cherries coated in white and dark chocolate, will be available in the freezer aisle at Target stores nationwide beginning on May 4. For more information, visit merch.trufru.com/products/trufru-tarte.

Frank’s RedHot

Frank’s RedHot has expanded its portfolio with the addition of six new varieties: Burger Squeeze Sauce, BBQ Squeeze Sauce, Chicken Dip’n Sauce, Sweet N’ Sour Dip’n Sauce, General Tso Wings Sauce and Mango Habanero Wings Sauce. For more information, visit franksredhot.com/en-us.

Khloud

Khloé Kardashian this week debuted Khloud Protein Popcorn, a line of ready-to-eat popcorn seasoned with a proprietary powdery substance called “Khloud Dust,” which contains a blend of milk proteins. Available in Olive Oil & Sea Salt, Sweet & Salty Kettle Corn and White Cheddar flavors, Khloud has 7 grams of protein per serving. The product is hitting shelves at Target stores nationwide beginning next week, with more national retailers to follow. For more information, visit khloudfoods.com.

Athenos x Tajín

Feta cheese maker Athenos has partnered with chile-lime seasoning producer Tajín to launch its latest innovation, the aptly-named Athenos Tajín Feta Cheese. The new offering was created as a taco topper. For more information, visit athenos.com.

Challenge Dairy

U.S. farmer-owned butter brand Challenge has dropped Challenge Butter Cubes, a new cube-shaped format “designed for easy measuring and less-mess cooking.” Each cube is individually wrapped and pre-portioned into four tablespoons. Challenge Butter Cubes will soon roll out to Walmart, Meijer and Albertsons. For more information, visit challengedairy.com/butter.

Haribo

Haribo is seeking to transport consumers to paradise with its “juiciest launch yet”: Goldbears Tropical and Twin Snakes Tropical. The new release expands Twin Snakes’ flavor offerings for the first time, with Sweet Mango & Sour Lime, Sweet Paradise Punch & Sour Pineapple and Sweet Passion Fruit and Sour Tangerine varieties. For more information, visit haribo.com/en-us.

Kar’s Nuts x Dunkin’

Kar’s Nuts has joined forces with Dunkin’ to create two new trail mixes: Kars x Dunkin’ Caramel Cold Brew and Frosted Donut with Sprinkles. The former combines roasted salted peanuts, butter toffee peanuts, cocoa candies and Dunkin’-inspired caramel cold brew-flavored almonds, while the latter features roasted peanut, butter toffee peanuts, cocoa candies and Dunkin’-inspired frosted donut-flavored almonds. The new snack mixes are available at retailers nationwide and on Amazon and karsnuts.com.