New Products: Ithaca’s Black Bean Hummus & Graza’s ‘Grazola’
In this week’s new products roundup, Stouffer’s and Rice-A-Roni enter the shelf-stable mac and cheese category, Ithaca unveils its latest hummus flavor and Graza teams up with RIND Snacks to create “Grazola.”
YumEarth
Just in time for trick-or-treating, allergy-friendly candy brand YumEarth has launched Halloween Sour Littles, which features blue raspberry, lemon and strawberry flavors. The new offering is available exclusively at Target. For more information, visit yumearth.com.
Stouffer’s
Stouffer’s has entered a new category, announcing it will move outside of the frozen aisle for the first time and bring a new format of boxed mac and cheese to center-store shelves. Stouffer’s Supreme Shells & Cheese comes in Cheddar Cheese and Three Cheese varieties and will now roll out to select retailers nationwide. The product can be made in 10 minutes on the stove and includes dry pasta as well as a liquid cheese pack. For more information, visit goodnes.com/stouffers.
Green Giant
Green Giant has announced the launch of 12 new veggie-forward frozen offerings, including three brand new items: Crispy Smashed Potatoes (Original and Garlic Parmesan flavors), Corn Cob Bites (Butter, Salt & Pepper and Mexican Style Street Corn flavors) and Veggie Ramen (Chicken Flavored, Beef Flavored, Garlic Soy and Spicy Chicken Flavored varieties). Additionally, the brand has introduced four new varieties of its Restaurant Style Roasting Veggies and Veggies & Rice Lines: Broccoli & Roasted Red Potatoes with Cheddar Seasoning, Tri-Colored Potatoes with Steakhouse Butter Seasoning, Broccoli Pilaf with Garlic Parmesan Seasoning and Asparagus, Pea & Mushroom Risotto with Truffle Parmesan Sauce. For more information, visit greengiant.com.
Uncrustables
Smucker’s $650 million Uncrustables brand has released a new PB&J flavor, Uncrustables Peanut Butter & Raspberry Spread Sandwiches, marking its first new sandwich flavor in over a decade. The new offering is available at select retailers in 4-count and 10-count boxes. For more information, visit smuckersuncrustables.com.
Philadelphia
Philadelphia is entering the baking category with the launch of Philadelphia Cream Cheese Flavored Frosting, which is made with real milk and cream. According to the brand, the new recipe took a year and a half to develop. Philadelphia Cream Cheese Flavored Frosting will be available at select retailers in 16 oz. tubs with a SRP of $4.99 beginning in October. For more information, visit kraftheinzcompany.com.
Chomps
Meat snack maker Chomps has unveiled its first limited-edition offering, Smoky BBQ Beef. The new variety was seasoned with black pepper, chili powder, smoked paprika and garlic and created using natural hardwood smoke to achieve a woodfire flavor. Each 1.15 oz. stick is packed with 10 grams of protein and contains zero sugar. Chomps Smoky BBQ is now available for $24 per 10-count box and $50 per 24-count box exclusively on Amazon and chomps.com. For more information, visit chomps.com.
Rice-A-Roni
Rice-A-Roni has made its first foray into the mac and cheese category with the launch of its aptly named Mac-A-Roni. Offered in two flavors – Creamy Cheddar and Creamy White Cheddar – the new offering is available at retailers and grocery stores nationwide. For more information, visit ricearoni.com.
Renude
Renude, known for its adaptogen-rich coffee, matcha and hot chocolate powders, has unveiled its latest product: Reishi Cacao. As its name suggests, Reishi Cacao combines organic reishi mushrooms and Peruvian cacao and is sweetened with organic coconut sugar and monk fruit sweetener. The better-for-you hot cocoa alternative is available for purchase online via the brand’s website for $29.99 per 10-pack box, $34.99 per 15-serving bag and $44.99 per 30-serving bag. For more information, visit drinkrenude.com.
Ithaca
In a LinkedIn post, Ithaca Hummus founder Chris Kirby announced the brand’s newest flavor, Black Bean. The new offering is currently available at Price Chopper and Tops Markets and will launch nationwide at Whole Foods and Publix later this fall. For more information, visit ithacahummus.com.
Nestlé
Swiss food giant Nestlé has rolled out Vital Pursuit, its line of frozen meals specifically tailored to the GLP-1 drug user. The 14-SKU line is now available in Walmart, Target, and Kroger and contains at least 20 grams of protein while priced at $4.99 or under. Vital Pursuit covers a range of meal categories from bowls to pastas and sandwiches to pizzas, including vegetarian and gluten-free options. For more information, visit nestle.com.
My Mochi
It may not even officially be fall yet, but My Mochi is already celebrating the winter holiday season with three new flavor launches: Hot Cocoa with Marshmallows, Sugar Cookie and Gingerbread. The new seasonals will roll out in late October through December with a SRP of $5.99 per 6-count box. For more information, visit mymochi.com.
Graza x RIND
Olive oil maker Graza has teamed up with snack producer RIND to launch “Grazola” Granola by Graza. The gluten-free granola is made with oats toasted in “Sizzle” Extra Virgin Olive Oil combined with salt and a touch of maple syrup from Vermont. Each serving contains just 6 grams of sugar. “Grazola” Granola by Graza is available for purchase via the brand’s website for $18 per 2-pack of 12 oz. bags. For more information, visit graza.co.
Killah Koffee
Ghostface’s Killah Koffee has partnered with Keurig to launch the brand’s two most popular varieties – Supreme Dark Roast and Shaolin Cannoli medium roast – in the K-Cup pod format. Both flavors are crafted using 100% Arabica beans. Supreme Dark Roast and Shaolin Cannoli K-Cup pods are available in 10-count boxes on Keurig.com. For more information, visit killahkoffee.com.
