What’s New in the Bars Category – SPINS September 2024 Report
This report, which focuses on the bars category, features exclusive content created just for our Nosh Insider audience! Please note that below is a shortened excerpt of the report. View the full version here.
Wellness Bars are seeing some growth in sales. Meanwhile, granola & snack bars have seen a slight decline in both sales and units.
Brownie is a standout flavor in both subcategories. Though fruit flavors remain popular, coffee is a growing flavor in the wellness bars segment.
Consumers have been gravitating towards high protein products over the years. Snack bars were one of the first products to take the high protein route and created a new category: protein bars. Similarly, the chip category, which wasn’t inherently functional, followed the protein bar route to create the protein chips category. Now we see many high protein chip brands on the market, allowing consumers a different way to get protein.
