Distribution: Doughlicious Expands Whole Foods Partnership; In Good Hands Lands in Sprouts

Doughlicious Goes Nationwide With Whole Foods Market

Several months after landing stateside, The London Dough Co.’s cookie dough snack platform – Doughlicious – has gone nationwide with Whole Foods Market, expanding its partnership with the grocery chain. The retailer carries the brand’s Frozen Cookie Dough and Gelato Bites, which have a SRP of $6.99 per 6-piece box.

“Our goal is to be as ubiquitous as leading frozen novelties. Our packaging strategically captivates consumers with its ‘lick the pack appeal’ and approachable facade,” said Russell Barnett, managing director of Doughlicious, in a statement. “Every detail, from vibrant colors to bold, expandable typography to indulgent imagery and textures, is crafted to evoke envy and ignite the senses.”

Since its launch in 2017, the London-based brand’s products have landed in retailers including WFM, Tesco, and Costco throughout the U.K. and Woolworths in Australia. Barnett previously told Nosh that the success of Doughlicious’ Whole Foods U.K. partnership was a driving force behind its expansion into the U.S., noting that the retailer’s stateside team members “understood the business and the evolution of snacking.”

Doughlicious made its U.S. debut in January in 185 WFM stores across the Northeast, Southwest, Rocky Mountains, and Mid-Atlantic regions, which encompass markets like New York, Washington, D.C., Dallas and Denver. At Expo West 2024, the brand unveiled a new look that “embodies the essence of its products” and harmonizes its portfolios across the U.S., U.K. and Australia.

Doughlicious’ entire product range – including those items sold in the states – is produced at the company’s 21,000 sq. ft. facility in the U.K., giving the brand the “luxury of time” to properly handle its hero ingredient, oat flour, used to make the cookie dough component gluten-free.

“We are excited to bring Doughlicious to Whole Foods Market stores nationwide, allowing more U.S. consumers to indulge in our delicious frozen snacks that also happen to be better for you,” said Kathryn Bricken, founder of Doughlicious, in a press release. “Our products offer a new way to enjoy classic and nostalgic cookie dough.”

In Good Hands Makes Exclusive National Debut With Sprouts

Visalia, California-based milk protein brand In Good Hands has landed its cheesy Protein Puffs in Sprouts Farmers Market’s New-For-You Innovation Centers nationwide.

Offered in Nacho Cheese and White Cheddar flavors, the protein puffs are packed with 12 grams of protein and contain 130 calories per serving. In Good Hands Protein Puffs come in 2 oz. bags with a price tag of $6.99.

“We couldn’t be more thrilled for Sprouts Market to be our exclusive retail partner for our national debut,” said Hannah Robbins, head of brand for In Good Hands, in a statement. “Their innovation center is the destination for the newest and hottest trends.”

According to data cited by In Good Hands, the high-protein snacks market is projected to reach $144.9 billion by 2030, growing at a CAGR of 5.8%.

Pete & Gerry’s Broadens Partnership With Publix

Pete & Gerry’s, which touts itself as a pioneer in humane egg farming, has launched its Pasture-Raised eggs in all 1,400 Publix stores throughout the Southeast spanning Alabama, Florida, Georgia, Kentucky, North Carolina, South Carolina, Tennessee, and Virginia.

Introduced to the brand’s portfolio last year, Pete & Gerry’s Pasture-Raised eggs are laid by hens raised to Certified Humane Pasture-Raised welfare standards, which provides at least 108 sq. ft. of pasture per hen.

Founded in 1950, Pete & Gerry’s partners with over 200 family farms spread across 14 states to provide American farmers the support to run their family farms sustainably while “maintaining the care and lifestyle hens deserve.” In 2003, the company became the first Certified Humane Egg producer in the U.S.

“The model of egg production our company pioneered almost 30 years ago is not just better for the hens, but also better for the farmers and our planet. Our continued commitment to raising the standard of excellence for animal welfare and environmental stewardship resonates with consumers and our retail partners,” said Tom Flocco, CEO of Pete & Gerry’s, in a statement.

In addition to Publix, the brand’s eggs are also available at retailers such as Star Market, Whole Foods Market, Stop & Shop, and CVS Pharmacy.

GoVerden Increases Distribution With Walmart

GoVerden, a producer of ready-made guacamole, has expanded its partnership with grocery giant Walmart, growing from 200 to 1,050 stores across the country. The retailer currently carries GoVerden’s Guacamole Mild and Guacamole Spicy.

Following the brand’s expansion with Walmart, GoVerden will launch its Guacamole Mild nationally at Whole Foods Market in June.

“Guacamole and processed avocado products are registering double-digit growth in sales year over year in retail and foodservice, which is why we are expanding our national distribution further,” said Rick Joyal, VP of North American Sales at GoVerden, in a press release.

Founded in 2018, GoVerden is owned by three of the largest avocado growers in Michoacan, Mexico, and uses a high-pressure pasteurization process that eliminates pathogens and extends the shelf life of its guacamole products.

Other notable recent distribution gains:

• Mid-Day Squares is now available at Hy-Vee Grocery in over 200 locations across the Midwest, bringing the brand’s total North American store count to 8,000. In a LinkedIn post, co-founder Jake Karls said the brand’s ultimate goal is to have Mid-Day Squares available within 5 miles of the average American.
• Plant-based Indian food company House of Kajaana has launched in select Whole Foods Markets, bringing the brand’s total store locator from three to over 150 stores.
• Just in time for Food Allergy Awareness Week, JonnyPops has launched three new popsicle flavors at Whole Foods nationwide: Organic Rainbow Stacks, Organic Summer Sunrise, and Organic Blue Wave.
• BigMozz’s premium mozzarella sticks – crafted with whole milk mozzarella and pecorino romano cheese – have launched nationwide with Whole Foods Market.