Weird but Relevant Retail A Conversation with Heatonists Noah Chaimberg

Dec. 4, 2025 at 5:11 PM


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The “hot sauce sommelier” for Hot Ones, Chaimberg’s an unexpectedly powerful gatekeeper in CPG. We’ll learn how he makes his decisions, and how brands can capitalize on the exposure that a cult hit can create.
  • Noah Chaimberg
    Founder and CEO, Heatonist