National Sales Director
Full-time
Location: Anywhere in the continental U.S.
About Three Trees
Three Trees is a premium, independent, family-owned, woman-led natural foods company on a mission to craft the most delicious, clean, and nourishing plant-based milks and milk teas. Every bottle celebrates the abundant nourishment of nature, using only a few simple, organic ingredients. With a growing national footprint in natural grocery, Three Trees is building a small but mighty team that thrives on passion, excellence, and ownership.
The Role
We’re seeking an energetic and entrepreneurial National Sales Director to lead our Sales function. As a core member of our 7-person team, this role will own net revenue and be laser-focused on relationships / partnerships with our existing customers (retail accounts) in the Natural Channel. The right candidate is equally comfortable developing plans and rolling up their sleeves to execute with organization and precision.
This is a unique opportunity to join an established, independent natural foods brand at a pivotal stage - as we launch and expand a new ready to drink (RTD) product line that is already off to a strong start. Your role will build upon our existing brand equity, expand our presence on shelf, and help shape the company’s growth.
Key Responsibilities
-Own and deliver on topline revenue goals and effective trade spend
-Develop and execute national sales strategy to drive distribution, velocity, and brand visibility.
-Lead close relationships with retail and distributor partners
-Manage and optimize trade spend to maximize ROI and ensure profitability
-Develop and implement promotional plans down to the account level
-Provide forecasting and sales analysis to inform company strategy and Operations. Track monthly sales performance
-Partner closely with Marketing and Operations to align on brand initiatives, promotional planning, and supply chain needs
-Represent Three Trees with professionalism, passion, and deep industry credibility
-Build sales processes and infrastructure suitable for a fast-growing small company
-Contribute to broader company leadership as a key member of the management team.
Qualifications
-Passion for food, Three Trees, and people
-Strong relationships and credibility with key natural and conventional retailers and distributors
-8+ years of sales experience in the natural foods CPG industry, with refrigerated product experience
-Has experience developing and executing on account-level sales plans
-Proven success in managing topline revenue and trade spend
-Entrepreneurial; challenging the status quo and ever-seeking a better way
-Comfortable operating in a lean, entrepreneurial environment— hands-on and resourceful
-Self-directed and organized
-Willingness and desire to travel; prioritizes in-person meetings over video and email
Apply: Submit your resume and cover letter to sunny@threetrees.com , and don't forget to tell us about yourself!