vybey Expands Its Healthier Horizons - 3-Strong Range of Minimally Processed Protein Bars & Smart Hydration Sticks

In readiness for the start of the healthy season (January 26), this December sees vybey launch both its minimally processed complete nutrition bars and 3-in-1 hydration sticks onto the UK high street and online, following a successful six-month launch in health-conscious Australia.

• 80g nutrition bars come in fudgy Chocolate Brownie, a sweet yet tart Raspberry White Chocolate, and a zingy cool mint Chocolate
• Smart hydration sticks come in Watermelon, Lemon & Lime, and Tropical

vybey, disengaged with the ultra-processed direction mass market protein bars were taking on the high streets, decided in 2025 to extend its nutritionally complete agenda from nutrient-dense meal shakes and nootropic-rich coffee alternatives into complete nutrition bars offering 20g of plant-based protein. Made from a short yet recognizable deck of real ingredients (dates, oats, almonds, coconut powder) versus any curious-sounding emulsifiers, gums, and chemistry set additives; these high-fiber, plant-based bars are naturally sweetened, so they don't need to depend on any sugar alcohols (glycerol, maltitol) or sugar sweeteners that can result in unwelcome bloating or gas.

December 25 also sees vybey bring onto the UK high street (and online) its hot-off-the-press hydration sticks that combine science-backed electrolytes, brain nutrients, and gut-friendly support in one zero sugar sachet. Whilst most hydration sachets stop at salts and sugar, vybey decided to include an improved cognition angle targeting those healthier living advocates who want to feel simultaneously clear-headed and rehydrated. By staying light on sugar and avoiding both the artificial colors and syrupy stigma associated with old-school sports drinks, these portable easy-to-use sachets keep you off the blood sugar rollercoaster.