Though ice cream sits in the freezer, it’s still hot with consumers, investors and retail buyers. So for the second edition of Category Close-Up, a video series available exclusively to BevNET and NOSH subscribers, we’re taking a deep dive into the trends and news — as well as the innovative brands and products — that are currently shaping the ice cream industry.
In the Expert Analysis part of this series, we bring together a group of industry authorities to take a closer look into the market dynamics shaping the ice cream category. With the help of top analysts, investors, buyers and retail brand leaders, the panel delved into the trends, consumer behaviors, investment activity and retailer attitudes that are driving categories forward and impacting the brands within them.
On today’s show, with NOSH’s editor, Carol Ortenberg, our panel examines how the ice cream category has shifted over the past few years, growing to embrace new dietary trends with offerings that are keto, low-calorie, and plant-based, as well as how access to co-packers, distributors and venture capital have impacted the set.
Carol’s guests include:
Keith Schroeder: CEO & Founder, High Road Ice Cream