Category Close-Up: Expert Analysis - Baking Mixes & Baking Ingredients

Oct. 20, 2021 at 12:10 pm

During the Covid-19 pandemic, consumers took solace in their kitchens, baking brownies, cultivating sourdough starters and flipping pancakes. As a result of these new pursuits, the baking category, and the brands within, have garnered a new level of attention from retailers and consumers alike over the last year.

But what did this category look like before the pandemic changed consumer shopping habits? And what can baking brands do to keep these new consumers engaged?

In this month’s Category Closeup Baking: Expert Analysis, we’ll have two interviews with industry leaders who are well versed in this aisle of the store. Over the course of the discussion, we’ll explore the tactics and trends our experts believe successful baking brands must embrace and hear about what they believe are the opportunities for growth and innovation.

Our guests include:

Bob Burke, Principal and Founder, Natural Products Consulting
Al Multari, CEO, Barnana

Following our Expert Analysis panel, we’ll shift perspective and hear directly from executives at baking brands during our Product Showcase episode. Leaders from brands producing baking mixes, flour and sprinkles will join NOSH editor Carol Ortenberg and reporter Erin Cabrey to discuss the latest trends and market shifts and their newest product innovations. Both shows are available exclusively to BevNET and NOSH subscribers.

To find out how to dive into the baking category, as well as access all of our two-part Category Close-Ups, subscribe today.

Transcript

Carol Ortenberg [00:07] Hi everyone. Thanks for tuning in. My name is Carol Ortenberg, and I'm the editor of Nosh. You're watching another episode of Category Close Up. This month, we're exploring the trends, consumer behaviors, and changing merchandizing strategies of the baking category. Over the next 2 days, we'll discuss everything from baking mixes to sprinkles to flour, finding out if consumers have maintained their pandemic inspired passion for this part of the store. Today, we'll speak with two experts, hearing about their experiences with baking brands and lessons learned firsthand.…

To read the full transcript, become a BevNET/NOSH Insider.

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