NOSH Bootcamp Winter 2021 - Capital Efficient CPG

Speaker 1 [00:04] Hi everybody. Elliott Began with Tig Brands. Gonna spend a little time today with you talking about capital efficient CPG. And there's a lot out there on capital efficiency, but not a lot on what it actually is and how you actually achieve it. So, I'm gonna break it down for you into the 10 fundamental traits of capital efficiency. Call them the tardigrade traits. Now, these are the traits that embody the brands that are taking the path that is a little bit less traveled. The path not of the unicorn, but the path of a nimble, capital efficient, and resilient brand. So, let's…