Mondelez's Nick Graham on The State Of Snacking

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In the context of modern CPG, a better-for-you snack can be anything – from a function-enhanced bar to a low-sugar sweet or crunchy vegetable chip alternative. As the category itself seems to be expanding exponentially, the role snacks play in consumers’ lives has also evolved. Whether it be a change in habit or routine, the impact of a global pandemic or just a curiosity toward an emerging health or wellness trend, consumers are looking closely at the ingredients and values behind each bite. 
According to a recent survey from Mondelez International, conducted in partnership with the Harris Poll, 82% of consumers said that snacks have served a different purpose at different stages in their life, while the vast majority reported that their idea of what a snack is has evolved over the past three years to include new foods and occasions.

In this video, NOSH reporter Adrianne DeLuca sat down with Nick Graham, Global Head of Insights and Analytics for Mondelez International, to break down the latest insights from Mondelez’s annual State of Snacking report.