In this episode of Market Share, host Carol Ortenberg, the editor of NOSH, will speak with Tyler Merrick, CEO and founder of candy company Project 7. The two discuss how the brand has evolved over the years in order to command a more premium price point and better resonate with shoppers.
In this episode, Tyler shares:
How founders must be prepared to embrace change;
When to seek advice from outside counsel and how to filter that information;
How to evaluate your own points of differentiation -- and determine which will drive sales and which matter more to you as the business owner, rather than the consumer;
How to adapt to trends while not getting caught up in fads;
How to be vulnerable and ask for help -- from buyers, your team and consumers.