In this episode of Market Share, host Carol Ortenberg, the editor of NOSH, speaks with Scott Freidmann, CEO and co-founder of beverage and condiment brand Acid League. Having recently closed a multi-million dollar round of capital for the brand, in this discussion Friedmann shares how the company’s emphasis on innovation and design has played a role in its success.
In this episode, Friedmann shares:
How both brick-and-mortar and online sales channels can be symbiotic, while still utilizing distinct strategies.
When design should enter the R&D process.
How companies can work to create a platform of products and with an eye to the future while still supporting what the existing products they have in market.
How to use design and innovation as tools, yet while still in a balanced fashion.