The Relationship Between Founder & CEO with Jeni's Ice Cream

Jun. 27, 2019 at 12:00 AM


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Jeni’s Splendid Ice Creams founder Jeni Britton Bauer and CEO John Lowe discuss how their personal dynamic led to success.

“As entrepreneurs, we get our business to the furthest place we can,” she said, noting that with the addition of Lowe the brand “could stretch our abilities to the max.”

Constant communication and a focus on community was key to their partnership. Lowe, a former corporate lawyer for General Electric, found that he needed to find a different way to communicate with the “loving and caring artists” at Jeni’s. Lowe and Bauer have been growing together as leaders of the brand, especially as the team gets larger and roles shift. According to the pair, creating a safe space where they can openly voice opinions is a crucial part of their success thus far.

“We think very differently, respect each other 100% and trust each other 1000%,” said Bauer.

Learn more about NOSH Live, a two-day conference for the natural food industry, at noshlive.com

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