Jane Miller Discusses How to ‘Cautiously’ Prepare for Growth

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Given rising consumer interest in better-for-you or natural products, for many fast-moving food and beverage startups, 2020 was set to be a banner year for sales growth. But the Covid-19 outbreak has forced many companies to reevaluate projections. While sales may spike now as consumers stock up and stay home, how could future downturns in the market impact brands -- especially ones selling non-essential items?

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