IRI and SPINS Break Down Industry Data from the Natural and Organic Food Sector

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At NOSH Live Winter 2018, SPINS EVP of retailer services Kathryn Peters and IRI principal Brian Reed took a look at the “conveyor belt” like growth of the natural and organic food sector, which has grown from a $68 billion space in 2010 to more than $133 billion today. Household penetration for organic foods is at 84 percent, while penetration for natural products has reached a whopping 99 percent, the pair said (equivalent to the penetration for toilet paper). As the natural food spaces continue to speed up I Love Lucy style, the challenge ahead lies in the broadening umbrella for natural and clean label products — encompassing everything from plant-based to paleo to vegan to allergy free and beyond.

Furthermore, changing consumer attitudes have created an environment where shoppers are actively avoiding mass market brands and seeking instead to identify with items that embrace artisanal and craft production.

NOSH Live is a two-day business conference for the natural food industry. Future conference dates and locations can be found at nosh.com/events.