How RXBAR, the Fastest Growing U.S. Nutrition Bar, Closed the $600M Deal with Kellogg

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Whenever a big CPG brand acquires a new company, the industry often asks why: Why this purchaser? Why this company? Why now? And, in the case of the Kellogg Company’s purchase of RXBAR, why this price?

At NOSH Live Summer 2018 participants received insight into this particular deal when Jeff Klineman, Project NOSH editor-in-chief, sat down with Peter Rahal, RXBAR CEO and co-founder; Janica Lane, Piper Jaffray managing director; and Jared Rosenbaum, Kellogg’s senior director of corporate development and strategy, to discuss the $600 million deal.

Join us next time at NOSH Live Winter 2018 in Santa Monica, CA on November 29th and 30th! More information can be found here:
https://www.projectnosh.com/events/noshlivewinter18