Data and A Dash of Creativity: Rethinking the C-Store Channel with Foxtrot

Ashley Alden, the VP of Merchandising for fast growing retailer and delivery service Foxtrot will share how the fast-growing retailer has used data and a creative mindset to try to reinvent the convenience channel for younger consumers.

 Ashley Alden, VP of Merchandising, Foxtrot

Transcript

Speaker 1 [00:18] Yesterday we heard a lot about how brands should be thinking about their channel strategy and also why it's important to explore newer channels such as D2C. It's not about something entirely new, our next speaker, but rather we're gonna talk about an improvement on the classic. Creative retailer Foxtrot is doing just this, rethinking the C store segment for a new generation of consumers who are looking for a more curated, thoughtful experience. Leading this team of curators and the consumer discovery process is Ashley Alden, the VP of merchandizing for Foxtrot. With curation…

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