In retail, pasta is a bit of a fractured space, with fresh separated from frozen and shelf stable, and point of ethnic origin creating a prominent merchandising divide. Additionally, there’s a growing cohort of gluten-free, high protein, instant, fresh, and alternative bases to be found.
Given the plethora of options available, it can be daunting to think about how a brand can add incremental value to the set or best appeal to shoppers. In this month’s Category Closeup: Expert Analysis, we’ll hear from a group of industry leaders about these quandaries and more, exploring the market dynamics facing pasta brands as well as how the Covid-19 pandemic has impacted consumer shopping behaviors.
Our guests include:
Eric Skae, CEO of Italian food brand Carbone Fine Food and former CEO of Rao’s
Melissa Abbott, VP of retainer services at the Harman Group
Rodney Clark, co-founder and managing partner at Aspect Consumer Partners
Michael Sansolo, retail consultant and vice chairman of the board of The Food Institute
Following our Expert Analysis panel, during our Product Showcase to be released tomorrow, we’ll shift perspective to hear directly from pasta entrepreneurs about the trends, market shifts and product innovations that they are embracing and monitoring. Both shows are available to BevNET and NOSH subscribers.