Building the Brand S1E2: The Art + Science of Building a Novel Food Brand

Nov. 19, 2020 at 2:36 PM

Brands love to try making new ingredients into hot brands, but is your passion enough to make it stick? In Season 1 Episode 2 we explore educating the consumer, setting up your supply chain, proving your claims on an ingredient and introducing the term “rescued” in the food space. Featured experts include Katrina Borisjuk, the Marketing Director of SnackFutures Innovation at Mondelez International and the Dirt Kitchen Snacks Lead, and Deb Vicchiarelli, the President of Spark Starter Studio.