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Plant-based labeling lawsuit dropped, Kroger rebrands, Tofurky Christmas sweaters and more in this week’s Checkout.

In outlining plans to build around better-for-you and plant-based products during recent quarterly earnings calls, several prominent CPG brands signaled they expect both trends to continue gaining steam.

Last week Rep. Anthony Brindisi (D-NY) and Rep. Roger Marshall (R-KS.) proposed the Real Marketing Edible Artificials Truthfully Act (Real MEAT Act) to Congress, which would establish strict guidelines against labeling alternative proteins as “meat.” Although the meat versus plant-based battle isn’t new, up until now, legal action on the matter has happened only at the state level — this is the first federal bill addressing the subject.

Functional food brand Good Day Chocolate announced last week it would be entering the CBD fray with the launch of three new CBD-enhanced chocolate bites. The launch follows the close of $3 million in investment this summer and the addition of a new Chief Growth Officer with experience in the segment.

For Mike’s Mighty Good, the goal has always been simple: consumers deserve instant soup options that are closer to restaurant quality. Inspired by the uptick in ramen restaurants, Mike’s set out to bring a similar experience and taste profile to busy consumers. Since launching in 2017, shoppers seem to have spoken (or slurped): the brand is in over 9,000 stores, including a recent entry into 3,000 CVS locations.

This month has seen an abundance of new flavors and innovations, from purple potato energy cups to superfood-topped fish to allulose-sweetened frozen yogurt bars. Check out the gallery below to see some of October’s notable product launches, including releases from Late July, Cece’s Veggie Co. and Tofurky.

The USDA yesterday added its interim final rule for the U.S. Domestic Hemp Production Program to the Federal Register. As the guidelines are implemented, hemp industry leaders reacted with a mix of relief, excitement and hope for a future of regulated cannabis food and drink products.

When plant-based protein start-up Emergy Foods closed a $4.8 million venture capital funding round in July, the Boulder-based company was still in stealth mode, revealing only that it would focus on meat alternatives. Now it’s ready to get cooking. This week, it announced the launch of Meati Foods, which will produce whole cuts of plant-based meat from mycelium, a fermented fungi.

Upcycled banana and plantain snack brand Barnana has transitioned from being founder-led with the hiring of Al Multari as its CEO. Multari joined the Barnana team last month. Barnana co-founder Caue Suplicy told NOSH Multari brings clarity and focus to the brand as it works to expand its sustainability efforts and widen its portfolio in the coming year.

In the next installment of Sauce in the City, Catherine Smart, founder of Not Just Co, explores what makes a good cofounder, when the crisis goes way beyond business?