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Ultraprocessed foods (UPF) – the not yet defined, but increasingly controversial group of products that account for roughly 70% of the U.S. food supply – are under researchers’ microscopes, caught up in industry review and on the regulatory chopping block all at once.

At Natural Products Expo West this year, Archer (formerly Country Archer Provisions) CEO Eugene Kang spoke about the brand’s journey of reworking its look.

Though Expo West is a popular launch platform for new products, the show also serves as a sneak peek of companies’ rebrands and packaging refreshes for existing products and formats.

Industry veteran Tyler Ricks assumed leadership at Caulipower less than one year ago. At Natural Products Expo West, he sat down with Nosh to discuss his key objectives for growing the frozen foods business while maintaining profitability and fending off emerging competition.

Early-stage CPG is a narrow margin, operationally complexity space. Add in the current, on-and-off trade war and any international investment firm would likely press pause on new ventures.

Frozen food makers are expanding into new segments, rolling out restaurant-quality dishes and adding snackable options. At Natural Products Expo West last week, Caulipower debuted a pickle-inspired pie, Mason Dixie Foods added breakfast burritos, and Deep Indian Kitchen unveiled dumplings.

The Pizza Cupcake has outgrown its original moniker as consumer demand has pushed the brand to expand into new use occasions and unveil a new, broader-reaching name this year at Natural Products Expo West.

After months of egg shortages and surging prices linked to the latest avian flu outbreak, could relief finally be coming? The U.S. Department of Agriculture (USDA) said no significant avian flu outbreaks have been detected in nearly two weeks, per an Egg Markets Overview last week. The respite has allowed producers to make progress in reducing shell egg shortages.

The CPG Week team is back from Expo West discussing all the new things they saw at the yearly natural food tradeshow.

The latest episode of Elevator Talk features leaders from Big Mama’s Backyard Garden, Cob, Tierra Negra, La Gringuita, and Muria Foods Watch founders and CEOs introduce their brands and provide a recap of recent news and updates. Our special co-host is Amrit Richmond, the founder of Indie CPG and Supermercato, who shared her thoughts, questions and feedback with the participants.