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As consumers continue to rethink what “healthy” means, the snack aisle is undergoing a major transformation driven less by indulgence and more by intention.

The Sweets & Snacks Expo 2026 featured 275,000 sq. ft. of clusters, nibbles, kernels and morsels debuting from over 1,000 exhibiting companies.

Elavi is expanding nationwide at Whole Foods Market, less than a year after landing its high-protein, gluten-free, vegan brownies in select regions of the natural retailer.

Factory Holdings announced this week a strategic investment in Patti’s Good Life, a soul food brand founded by singer and actress Patti LaBelle.

Target is expanding its Good & Gather store brand with help from celebrity chef Roy Choi and his signature Korean-American flavors.

Go Raw has launched a line of organic whole-seed crackers. Kodiak recently introduced a new mini version of its chewy bars.

This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Lukas Southard discuss WILDE Brands’ expansion into crackers made with chicken breast, the discontinuation of Lionel Messi’s sports drink brand, a functional beverage startup tackling menstrual symptoms, and David Protein’s sequel to last year’s seafood stunt.

With the upcoming launch of its Snackmode protein fruit snack line, kid-focused snack brand BloxSnacks is betting that protein will help define the next generation of better-for-you lunchbox treats.

Consumers are shifting toward the perimeter of the store, in search of snackable, fresh and accessible offerings. After closing a $150 million Series C earlier this month, Oishii is working to meet that need.

Rising cocoa costs and concerns about long-term supply resilience are accelerating interest in alternative chocolate ingredients. Manufacturer Barry Callebaut put the issue front and center at the Sweets & Snacks Expo last week through its expanding partnership with German foodtech startup Planet A Foods.