Rebranding
Featured Rebranding Content
Inside The New “Visual System” Powering Magic Spoon’s Packaging Redesign
Magic Spoon has overhauled its packaging design to better encapsulate its broader food portfolio which now spans cereal, puffed treats, oatmeal, granola and toaster pastries.
Back to Nature’s Brand Awareness Climbs 22% as Rebrand Fuels 3,000 Door Expansion
Back to Nature’s brand awareness, retail placements and, most important, sales have all significantly increased in the two years since the 60-year old natural food brand swapped its muted, earth toned look for a retro, neon, SoCal-inspired aesthetic.
Truly Indian’s Clean Label Push Meets Tariff Pressure
Truly Indian is working to find its footing as a provider of better-for-you Indian meals and appetizers. But the emerging business has found itself in the middle of an unexpected battle: the impact of tariffs.
Additional Content
Davidson’s Organics Celebrates 40th Anniversary with Rebrand
To celebrate its 40th anniversary, Davidson’s Organics tea company announces a rebrand and new packaging release.
Tava Life Launches Total Rebrand and Unveils as 4th & Heart for Spring 2016
Founder & Creator of Tava Life, Raquel Tavares Gunsagar, along with partner and co-founder Lillian Wunsch, are proud to announce the natural food brand Tava Life will be re-launching as Fourth & Heart.
Brand Refresh & Product Expansion Positions Dr. Praeger’s for Leadership, Growth
Korean flavors, trending mushrooms and heirloom ingredients lead new product introductions from Dr. Praeger’s, a 22-year old family owned company founded by two heart surgeons committed to making healthy eating delicious.
Mighty Leaf Tea Celebrates 20th Year with Brand Makeover
Mighty Leaf Tea – known for its unique blends of the highest grade, whole leaf teas, fruits, herbs and spices – is unveiling a new look as it celebrates its 20th anniversary. Beginning this June, the company is introducing a new pyramid pouch, new flavors, new certifications, and new branding
Man Cave Craft Meats Gears Up for Expansion & Reveals New Packaging
Man Cave Craft Meats is moving from its tent at the Minneapolis Farmers Market to grocery stores across the country. In less than a year, the brand grew from zero to more than 500 stores, with even more aggressive rollout plans for the future.
Lynnae’s Gourmet Pickles Launches Re-branding Initiative
Family owned and operated gourmet pickle company, Lynnae’s Gourmet Pickles today announced that the company is renaming its line of gourmet pickles to Mrs. Pickles, symbolizing the brand’s commitment to its rich family history and tradition.