NOSH Live

Good Culture co-founder Jesse Merrill dishes out the details of his journey from a former beverage marketer and first-time food entrepreneur to the so-called Big Cheese, and shares perspective on how to design and market a disruptive product, challenge consumer perceptions and ride the wave of success.

Getting a foot in the door at Whole Foods Market stores can often be the first drop of fuel in a brand’s path to scale. The natural retailer’s executive leader of local and emerging brands, Casey Gaston, shared best practices at Nosh Live Winter 2024.

Rybelsus. Wegovy. Ozempic. Whatever brand name it may come under, GLP-1s are rapidly changing the game in CPG as food manufacturers have scrambled to better understand how the rising popularity of these weight loss drugs will impact consumer buying habits.

Add “category captain” to Jennifer Garner’s list of achievements. While building a fresh baby food brand might not be the flashiest feature on the actor’s resume, her role as co-founder and chief brand officer at Once Upon A Farm is a powerful example of how celebrity involvement at a consumer brand can contribute to disruptive growth.

As a brand scales and consumer needs evolve, expanding from a single product line to a platform can provide significant opportunities for greater market penetration and diversifying revenue streams. But how do you know if your brand is ready to venture into new categories?

Be weird, be fun, and remember “buyers are people, too.” That’s the message shared by Jen Zeszut, co-founder and CEO of Goodles, and Genevieve Gilbreath, co-founder and managing partner of Springdale Ventures, during a discussion at Nosh Live Winter 2024.

When Brad Charron became the “re-founder” and CEO of ALOHA, he saw “untapped enormous potential” in the distressed brand. Seven years later, the company is a profitable, employee-owned B Corporation with more than $100 million in sales. “I love to compete, and I love to compete for something that’s worthwhile fighting for,” he said. How… Read more »

In this video we sit down with TikTok Shop’s head of food and beverage Cameron Gould-Saltman to learn the ins and outs of selling and fulfilling orders on the platform, gain an understanding of the evolving commission structure and hear firsthand how brands have positioned themselves to capture core target audiences.

On this episode of CPG Week podcast, the team talks about the Pitch Slam, the speakers, the good vibes, new tattoos and expensive smoothies.

At Nosh Live Winter 2024 Day Two, attendees heard how maintaining focus, driving discovery and using viral moments can help lead a brand to lasting success.