New Product

Post Foods has quietly launched Incredi-Bowl, a new low-sugar, grain-free, high protein cereal that the parent company is aiming to establish as the leader in the keto-friendly cereal space by replicating “the flavors and forms of your childhood favorites,” according to Incredi-Bowl senior brand manager Logan Sohn.

Global chia producer Benexia believes there are many food and drink applications that it can fuel. The company is using its proprietary chia ingredients to expand its CPG brand, Seeds of Wellness, with the launch of chia pastas, plant-based milk, and a chia-derived oil.

Category enhancement and reinvention often comes into view through product innovations scheduled to be seen at Expo West. Here’s a look at the latest products that companies plan to use to redefine the breakfast category.

With consumers hungry for low-sugar, protein-rich options — a trend that has recently migrated into cold cereals, of all places — brands are bringing bright ideas to other breakfast staples. Pasture-raised egg brand Handsome Brook Farm is launching egg yogurt under a new brand, Chikaraka, while superfood brand The Osso Good Company is launching nutrient-packed waffles made with bone broth.

Halal frozen meal, sauce and snack brand Saffron Road is mapping another category entry, launching shelf-stable meals this month. The new microwavable pouches come in two Indian-inspired flavors: Chickpea Masala and Delhi Potatoes.

Capitalizing on the success of a top-selling novelty, organic ice cream brand Alden’s is leaping into dairy-free with the debut of seven dairy-free flavors and two dairy-free treats at the Winter Fancy Food Show this week.

At the Winter Fancy Food Show, two Colorado-based food brands known for their indulgent taste profiles debuted functional food plays designed to attract more discerning health-aware consumers.

88 Acres is growing beyond the seed, launching a line of protein bars online on Tuesday, January 14, and as an exclusive offering in Whole Foods Market globally next month.

Plant-based brand Miyoko’s Creamery wants to ensure consumers can have their cheese — and properly melt it too. The company will debut a line of pepperjack and cheddar cheese slices, blocks and shreds in spring 2020, along with cultured oat milk butter. The brand will also launch a new legume-based pizza cheese in foodservice outlets.

For Italian food brand Rao’s, clean-label isn’t a new concept. After seeing success in sauce, the company is steering toward new categories, expanding its homestyle cooking with a new line of jarred soups and frozen entrees.