New Product

Purely Elizabeth Cookie Granola was the biggest new product line launched in the granola category last year, creating new eating occasions for a segment traditionally tied to the morning meal and propelling the brand’s sales up 85% year-over year, according to SPINS data. This week, Purely Elizabeth expanded the cookie-inspired granola line with the addition of a peanut butter recipe, crafted with organic oats, coconut sugar, coconut oil, chia seeds and maple syrup.

Jeni Britton, founder of Jeni’s Splendid Ice Creams, today debuted a new snack brand focused on gut health and sustainability called Floura & Co. The brand is embracing upcycling with its first product, a Fruit Crush Bar, crafted from overlooked plant parts like watermelon rinds and apple cores, plus a blend of white chia, pumpkin seeds and puffed quinoa, with 13 grams of fiber from 12 whole plants.

With the “Ozempic Era” in full swing, an increasing number of U.S. consumers are using appetite-suppressing GLP-1 drugs and, overall, eating less, particularly sweets, sugary drinks, carbs, and dairy products. But is this paradigm shift temporary, or does it signal a lasting impact for the packaged food industry? And how are manufacturers and retailers responding to the trend?

Mesquite may be best known for barbecue, but the plant also produces nutritious pods that can stand in for cocoa beans in chocolate recipes. Enter Mez Foods, a Chicago-based startup that is championing the ingredient in a line of premium tablet bars that are made with mesquite bean flour, plus illipe butter, chufa flour, pea and rice protein fermented by shiitake mycelium, sugar, carob powder and oat fiber.

Nosh talked to new snack brand Little Latke about launching a culturally significant food into a recognizable category and how learning is the most important part of the process.

Daily Crunch Sweet & Spicy Sichuan Sprouted Cashews & Edamame is debuting at Whole Foods Market. The snack mix features sprouted cashews and crispy edamame seasoned with Fly By Jing Mala Spice Mix, which has Sichuan chili pepper, coconut sugar, salt, garlic, mushroom powder and spices.

In this week’s new products roundup, Chobani packs more protein into its Greek yogurt cups, Chosen Foods gives its signature avocado oil a squeeze, and Pringles rejoins the dill pickle craze.

The founding duo behind RXBAR is taking aim at the candy category with a new brand curiously called Hormbles Chormbles. Set to launch early next year, the chocolate products are high in protein (using whey protein isolate) and low in calories and sugar, said Jared Smith, co-founder of the Chicago-based startup.

The CPG Week podcast team talks about Peter Rahal’s newest protein bar release, the co-branded Lunchly product from PRIME and Feastables, and how these two products relate to consumers’ differentiated value demands from ingredients and nutrition.

After launching into grain-free granola, Three Wishes is entering a new category with chewy granola bars as it eyes opportunity in snacks and expanding its reach in mass and conventional channels.