Marketing
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Featured Marketing Content
Impossible Foods, EQUII Partner Up
Plant-based meat maker Impossible Foods is partnering with high-protein, low-carb food tech company EQUII in a strategic partnership will expand the company’s innovation portfolio.
Lexington Bakes Readies Retail Growth With New Price, Pack Size and Protein
Lexington Bakes is rolling out a slightly smaller pack size (1.65 oz. versus 2 oz.) which has enabled the company to lower its price point, pursue a national retail strategy, and save on costs without “heavily” sacrificing margin points.
The Year In Candy: Freeze-Dried Growth, Texture Play, Fruit-Forward Formulations and Dubai Chocolate
While inflationary pressures have affected how consumers shop to make the most of their budgets – from retail channel to pack size to brand – confectionery industry dollar sales are still growing as shoppers seek to “enhance special moments.”
Additional Content
Expo East 2023 Rebrand Gallery: Rob’s Backstage Popcorn, Cometeer and Soom Unveil Revamped Packaging
Though the show may primarily be known as a launch platform for new products, dozens of brands took to the last ever Natural Products Expo East to highlight rebrands and packaging refreshes across existing products and formats. Check out this gallery to see the fresh new looks from brands including Rob’s Backstage Popcorn, Eat the Change, Tucson Foods and Cometeer.
Expo East 2023 Snack Gallery: High-Protein, Zero-Sugar Snacking
Snacking trends were on full display at Natural Products Expo East 2023, along with a drive to open up new use occasions. Here’s a look at some of the recently launched snacks seen last week at the show.
Rudi’s “Value Adds” Justin Gold, Frozen Innovation
Rudi’s Mountain Bakery has set its sights the freezer aisle adding 12 new value-added products thanks, in part, to the brand’s new “idea man” and chief innovation officer Justin Gold.
Is it Buckwheat’s “Time?” Maine Crisp Says Yes With New Branding, Snacks
The Winslow, Maine-based company, formerly known as the Maine Crisp Company, is now known as Better With Buckwheat following a full company rebrand announced last week. Alongside the new identity, the company is also launching its first new line, crackers as part of a broader strategy shift to build out a buckwheat-based snack platform.
Notable New Products: Chili-Infused Noodles & Everything Bagel Crisps
In this week’s roundup of notable new products, Pringles jumps on the everything bagel flavor trend, Yaza looks to bring Americans labneh and GEKI launches what it claims to be the first chili-infused noodles available in the United States.
ONE Brands Puffs Up Product Portfolio With Debut of Salty Snacks
Although ONE Brands may be known for its low-sugar, high-protein bars, the company is seeking to expand to new occasions with the launch of its newest innovation, ONE Puffs. The product release marks the company’s first foray into the salty snack space.
Notable New Products: Apple Cider Donut Cashews & DK Metcalf-inspired Coffee
In this week’s notable new products roundup, Planters looks to a classic fall treat for flavor inspiration, Volcanica scores a touchdown with Seattle Seahawks wide receiver DK Metcalf and Beekeeper’s Naturals makes its Walmart debut with its new functional lollipops.
Notable New Products: Justin’s Snack Mix & Klatch Limited Edition Varietal Coffee
In this week’s New Products Roundup, Momofuku step back into noodles, Harvest Snaps gets spicy and Justin’s hits the trail with a nut mix.
Notable New Products: Casera-Style Salsas & Muscimol Gummies
In this week’s notable new products roundup, Siggi’s and KIND get a head start on the fall season with pumpkin-inspired offerings, Rivalz introduces a single-serve format, and Siete debuts a line of salsas.
Notable New Products: Avocado Toast Chocolate Bars & Organic Protein Oats
In this week’s notable new products gallery, Veggies Made Great expands its frozen snack collection with the addition of Blondie Bites, Fishwife launches two new sardine flavors that have been two years in the making and Compartes brings back a unique twist on one of the trendiest foods in America.