Marketing
Draw inspiration for your next natural food marketing campaign, understand the thought process behind a major rebrand and stay informed on the latest natural food products and trends hitting the market. In a competitive marketplace, natural food companies are standing out with their marketing and innovation strategies.
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Featured Marketing Content
What The New Non-UPF Verified Standard Means for Brands
The Food Integrity Collective (FIC) officially released its version one standard for the new Non-UPF Verified program today, allowing the industry to understand what guardrails may steer the future of the food system and how brands can comply.
TikTok and Tariffs Stoke Supply Chain Tension
Between TikTok’s influence, tariff impacts and the MAHA movement, innovating across the CPG landscape is more complex than ever. We spoke with a range of stakeholders during SupplySide Global to see how they are navigating ever-changing demands and constraints.
Laoban Tests New Growth Recipe With Bachan’s Collaboration
Asian frozen food brand Laoban teamed up with Japanese BBQ sauce slinger Bachan’s for its first-ever collaborative product launch, a limited-edition iteration of its newly-launched Taiwanese Popcorn Chicken.
Additional Content
Expo West 2023 Gallery: Sweets & Treats Get a Better-for-You Makeover
The aisles at Natural Products Expo West 2023 included a wide array of better-for-you sweets and treats from both new and existing brands in the category. From decadent dessert-inspired teas to chocolate bars to fruit-flavored gummies, these new products hope to offer options designed to fulfill every consumer’s sweet tooth. Check out this gallery for a deeper dive into the newly launched products featured at Expo West.
Expo West 2023 Gallery: Frozen Foods Category Sees New Innovations from Brazi Bites, Tucson Tamale and More
At last week’s Natural Products Expo West, innovations in the frozen food set were plentiful, ranging from modern interpretations of international flavors to plant-based breakfast sandwiches to crispy appetizers. Here’s a look at some of the notable new and recently-launched products featured at Expo West 2023.
Expo West 2023: New Products From Goodles, Rob’s Backstage Popcorn and Mason Dixie
Next week brands and entrepreneurs from across the CPG industry will soon come together at Natural Products Expo West to highlight their latest product innovations along with new technology and trends. Both NOSH and BevNET will have ongoing coverage over the coming days, but here’s a quick preview of just some of the new releases from exhibiting brands, including Goodles, Rob’s Backstage Popcorn and Siete.
XCJ Rebrands as MiLa, Prepares Retail Rollout
After bringing in $31 million in financing over the past year, Chinese food brand Xiao Chi Jie (XCJ) is preparing for its retail debut, beginning with a new name: MiLa.
News Roundup: JBS Fights National Ad Board Over Net Zero Claims; Flower Foods Acquires Co-Man Papa Pita
In this week’s roundup: JBS fights BBB National Ad Division over net zero claims; Flower Foods completes acquisition of co-manufacturer Papa Pita; USDA appeals to WIC for updated guidelines and Red Lobster looks to CPG to salvage sales.
Notable New Products: Churro-flavored Ice Cream, Plus Tingly Ted’s Hot Sauce
In this week’s notable new products roundup, Kraft Heinz teams up with musician Ed Sheeran to launch a new hot sauce, Ben & Jerry’s takes inspiration from a classic global treat and Babybel releases its first new flavor since 2014.
Notable New Products: Ted Lasso-inspired Ice Cream & Air Fried Kettle Chips
In this week’s notable new products roundup, Jeni’s Ice Cream takes inspiration from Ted Lasso for its newest flavor, Morningstar Farms teams up with Pringles to create Chik’n Fries and Kettle Chips launches what might be the first air fried packaged snack on the market.
Notable New Products: A New Addition to the Hot Ones Lineup & Iron Chef Inspired Ramen Kits
In this week’s new products gallery, Brightland teams up with White Buffalo Land Trust, Hearthy Foods expands its wellness product lineup and Brooklyn Delhi incorporates the notorious ghost pepper into its latest hot sauce.
Notable New Products: Pancake Cereal & Baja Blast Hot Sauce
In this week’s new products roundup, Belgian Boys brings a viral TikTok trend to retail shelves, Lesser Evil unveils outer space-themed snacks and Goodles declares, “Here Comes Truffle.”
News Roundup: Albertsons Launches Emerging Brand Competition; Cereal Maker Sues Rock Band
In this week’s roundup: Albertsons launches emerging brand competition; Post Holdings sues LA-based rock band OK Go; Whole Foods aims to increase store expansions three-fold; Campbell’s consolidates snack offices and SPAM gets stylish.

