Marketing


Draw inspiration for your next natural food marketing campaign, understand the thought process behind a major rebrand and stay informed on the latest natural food products and trends hitting the market. In a competitive marketplace, natural food companies are standing out with their marketing and innovation strategies.

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Comb through company updates and press releases from food companies on our Food Wire feed.


Featured Marketing Content

What The New Non-UPF Verified Standard Means for Brands
TikTok and Tariffs Stoke Supply Chain Tension
Laoban Tests New Growth Recipe With Bachan’s Collaboration

Additional Content

Expo West 2023 Gallery: Sweets & Treats Get a Better-for-You Makeover
Expo West 2023 Gallery: Frozen Foods Category Sees New Innovations from Brazi Bites, Tucson Tamale and More
Expo West 2023: New Products From Goodles, Rob’s Backstage Popcorn and Mason Dixie
XCJ Rebrands as MiLa, Prepares Retail Rollout
News Roundup: JBS Fights National Ad Board Over Net Zero Claims; Flower Foods Acquires Co-Man Papa Pita
Notable New Products: Churro-flavored Ice Cream, Plus Tingly Ted’s Hot Sauce
Notable New Products: Ted Lasso-inspired Ice Cream & Air Fried Kettle Chips
Notable New Products: A New Addition to the Hot Ones Lineup  & Iron Chef Inspired Ramen Kits
Notable New Products: Pancake Cereal & Baja Blast Hot Sauce
News Roundup: Albertsons Launches Emerging Brand Competition; Cereal Maker Sues Rock Band