Investment
Dive into the latest stories, interviews, and discussions relating to investment, funding, and mergers and acquisitions throughout the natural food industry. Explore what the financial future looks like for natural food entrepreneurs in terms of capital availability, deal terms, lending, and the strategic marketplace in order to help shape your planning strategy for the short and medium term.
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Featured Investment Content
Whole Foods Evolves As Natural Merges Into Mass
Amazon is planning to absorb all 100,000 Whole Foods employees, including frontline staff, into its core business structure, per a report this week from Business Insider.
BranchOut Food Gets $2.5M To Expand Production
BranchOut Food received $2.5 million in funding through a common stock sale as it moves to expand its production facility.
Smash Foods Closes Seven-Figure Round To Fuel Further Growth
Smash Foods has closed a seven-figure funding round to expand availability of its superfood spreads and snacks, according to co-founder and chief operating officer Steve Ford. The round was led by Eclair Partners with participation from Label Capital and The Family Fund, alongside a strategic supply chain partner.
Additional Content
Mars Enters Agreement To Buy Kevin’s Natural Foods
Less than a month after the idea of a possible sale surfaced, Kevin’s Natural Foods announced this morning that it was being acquired by Mars, Inc. for an undisclosed amount.
Lucky Jack Coffee Acquired By Private Label Producer
Cold brew brand Lucky Jack has been acquired by private label manufacturer Magnum Coffee Roastery earlier this year for an undisclosed amount. Magnum has added Lucky Jack’s high-caffeine extraction IP, facility, products and manufacturing capabilities as part of the deal.
Where Will Joyful Ventures Deploy New $23M Fund?
A new $23 million VC fund is seeking scalable, early-stage, sustainable protein-focused startups to back. Launched by Joyful Ventures, the fund is specifically looking to invest in B2B businesses that have the ability to deploy multiple revenue streams and support the growing infrastructure needs of the alt-protein category.
Family Business: Nature’s Path Acquires Baby Food Brand
Family-owned breakfast cereal and snack brand Nature’s Path acquired fellow Canadian, CPG brand Love Child Organics in a bid to increase Nature’s presence in the toddler and kid-positioned food categories.
Unilever Buys Yasso As Part of ‘Premiumization Strategy’
Frozen novelty brand Yasso announced today it will be acquired by global conglomerate Unilever in a deal that is expected to close in the third quarter of this year.
The Whole Bowl: Briannas Acquires New Salad-Parts
After 40 years in the salad dressing business, Brianna’s is shaking things up. The company is opening a new chapter that includes new category expansions and, as announced last week, the acquisition of cheese snack maker John Wm. Macy’s
Meati Gets Lean, Cuts 5% Of Workforce
Meati is cutting its workforce by about 5%, affecting about 17 employees of the 300-person company less than six months after the mycelium-based protein company opened a new 100,000 sq. ft. production facility.
Selva Ventures Looks to Double BFY CPG Portfolio with $34M Fund II
Health and wellness-focused CPG investment firm Selva Ventures announced this week it has closed a $34 million raise for its second fund, which included backing from Unilever Ventures, PagsGroup and Obelysk as well as existing investors.
CircleUp Sells, VC Fund’s Final Home Still Unknown
After announcing a serving agreement for its credit offerings in March, fintech platform Brightflow has acquired the remainder of lender, investor and software platform CircleUp with an eye on further monetizing AI-driven data and insights platform Helio.
Tony’s Chocolonely Puts ‘Lock’ On Co. Mission, Gives Key To Seth Goldman
Tony’s Chocolonely is looking to set a new corporate standard that legally protects the values of mission-driven businesses.