Innovation
Featured Innovation Content
Sunday Supper Steps Out Of Plant-Based, Expands Fritto Line To Target
Frozen Italian food brand Sunday Supper is raising $1.5M to expand its vegan Fritto apps and introduce new vegetarian meals that incorporate dairy.
Newtopia Now: Traditional Cuisine And Clean Fats
At Newtopia Now 2026, food brands leaned deeper into seed-oil-free, clean fats and authentic flavors from South Asia and the Middle East.
Inside Little Spoon’s ‘Feeding Platform’ Expansion
Little Spoon is embracing its mission as an “end-to-end feeding platform” by launching eight new offerings from June through August.
Additional Content
CVS Launches Well Market Store Brand, Will Phase Out Prior Private Label Lines
National drugstore chain CVS Pharmacy is the latest retailer to debut a revamped line of private label food and beverage offerings, announcing today the launch of Well Market, a new store brand featuring a variety of wellness and next-gen snacks and drinks.
High Hopes: THC Edibles Turn to Hemp
Banking on the success of low-dose beverages, the cannabis edibles category is circumventing the regulated market and expanding into hemp-derived THC to reach new consumers in regions where adult-use dispensaries are not accessible.
Retail: Good Food Holdings Envisions Grocery’s Tech-Powered Future
Good Food Holdings has kicked off a bold new era for the company with its adoption of new in-store technology at all five of its banners, adding amenities like digital item tags, smart shopping carts, and apps with A.I. capabilities.
CPG Week: Water That’s Not Beer And PE Firm Buys Cracker Company
On this episode of CPG Week, the team discuss developments in a spicy trademark dispute, water thats Not Beer and the first acquisition for a new PE firm.
They’re HERE: Nothing Spooky About These Real-World A.I. Uses in CPG
In between the grandiose visions of the A.I. future that have dominated the discourse, and the heaps of investment dollars flooding the sector, these programs are already being integrated into many aspects of life and business.
Ghost, General Mills Bring Nostalgic Focus to Protein Cereal Category
Why is a performance energy and protein brand expanding into the breakfast set? Ghost Lifestyle co-founder, CEO and self-described “cereal aficionado” Daniel Lourenco said “that’s the easiest question of all.”
Long Table Talks Popcorn Flour Pancakes, Post-‘Shark Tank’ Growth
Pancake and waffle mix brand Long Table is using its popcorn flour innovation to educate consumers on the importance of eating regeneratively grown, heirloom whole grains.
April Fools’ Gallery: Tic Tac, Tofurky and Tikka Masala Sunscreen
We’ve entered a new era of consumer goods, wherein brands have introduced such over-the-top innovations and collaborations in recent years that it has become nearly impossible to discern legit launches from April Fools’ prank products.
Expo West Gallery: Mighty Yum, SkinnyDipped and Doughlicious Unveil New Looks
Many brands took to this year’s Expo West to highlight rebrands and packaging refreshes across existing products and formats. Check out this gallery for the fresh new looks.
Expo West: ZenB’s Path To Brand Building With A Simple Pea Ingredient
Yellow pea-powered pantry staple brand ZenB has grown its lineup to span pastas, sides and snacks with a single legume as its North Star. The brand has quickly innovated and entered new categories – but how does it decide what comes next?





