Expo West
Our BevNET and Nosh teams are covering the latest news and updates from Natural Products Expo West, the biggest trade show of the year for the natural and organic industry. Stay updated on new brands and product releases by following our coverage here and on social media.
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Featured Expo West Content
Expo West 2025: How Kuli Kuli ‘Failed Our Way Forward’
Lisa Curtis launched Kuli Kuli a little over a decade ago to introduce the green superfood moringa into more American diets. Her mission continues with a refreshed brand identity rolling out across 11,000 stores nationwide amid a period of “unprecedented” growth for the supplement brand.
‘Category Is On Fire’: Meat Snack Makers Go Deeper In Sticks
Meat snack makers are leaning deeper into sticks as better-for-you brands grow distribution out of natural and into other retail channels.
CPG Week: Fear & Loathing At Expo West
The annual Natural Products Expo West trade show happens this week and the podcast team gathers to discuss what they are looking out for at this year’s show.
Additional Content
Cascadian Farm Invests in Kernza Perennial Grain
Cascadian Farm, a pioneer in the organic food movement, and parent company General Mills today announced their work with The Land Institute (TLI) to help commercialize organic Kernza®, a perennial grain (intermediate wheatgrass) and wild relative of annual wheat, whose deep roots show promise to increase soil health, carbon sequestration, water retention and enhance surrounding wildlife habitat.
Sprout Foods Debuts Plant-Based Organic Baby and Toddler Purees and Snacks
Sprout Foods announced the launch of its line of plant-based food products at Natural Products Expo West, including the category’s first plant-based protein baby food purees and plant-powered toddler snack. The launch at Booth #5506 is part of Sprout’s investment in the fast-growing plant-based food trend and the company’s ongoing focus on innovation.
Wholesome! Sweetens Portfolio with Organic Candy Innovation and Stevia
At this year’s Natural Products Expo West (Booth #2621), March 10-12, the Wholesome! brand’s spirit for innovation will be on full display. In addition to offering its beloved Fair Trade and organic sweeteners and new frostings, the brand is launching several new candy items, re-launching its Organic Stevia with a better taste and presenting new options with its sugar packets. Sister brand, Surf Sweets, known for its delicious gummy candies that are free of the Top 10 food allergens, will be on site as well sampling its popular candies as well as displaying its latest seasonal candy items.
Makers of the WHOLLY GUACAMOLE Launch Layered Dips
The makers of the WHOLLY GUACAMOLE® brand, America’s #1 selling refrigerated guacamole, today announced three new flavor-packed, guacamole-based Layered Dips in its product portfolio. Continuing to modernize the prepared dips category, the company will showcase its new plant-based innovations, including Black Bean over Guacamole Layered Dip, Roasted Corn over Guacamole Layered Dip and Spicy Pico over Guacamole Layered Dip, at Natural Products Expo West (booth #H632), in Anaheim, Calif., from March 9-12.
Dr. Praeger’s Taps Veggie Expertise to Launch New Line of Bowls
Dr. Praeger’s is tapping into one of the hottest healthy food trends with its newest product innovation: flavorful, plant-driven bowls. The line of heat-and-eat bowls are debuting at Natural Products Expo West (booth 2782), featuring both classic favorites as well as globally-inspired flavor pairings in six satisfying varieties spanning breakfast to dinner.
Julie’s Organic Ice Cream Gets Rebrand, New Flavors
The brand that established the organic ice cream category in 1998, Julie’s Organic, is reclaiming its leadership position with an elegant rebrand and fresh new line of super premium organic pints. Ripe strawberries, luscious blackberries, dark chocolate chips and fresh organic mint leaves are among the pure ingredients adorning stylish new packaging debuting at Natural Products Expo West (Booth 4153).
Beetnik Launches Organic Line Extension
Hot off the heels of their rapid expansion in the natural frozen category, Beetnik has set sights on expanding their line of organic products in the single serve entrees, sauces and meat categories.
Blake’s All Natural Foods To Showcase Top-Selling Pot Pies
Blake’s All Natural Foods, a New England institution and one of the fastest growing frozen brands in the natural channel, will showcase a selection of its newest and top-selling pot pies at this year’s Natural Products Expo West. The brand will offer tastes of its delicious lineup of meals at the tradeshow in Anaheim, CA, March 10-12, at Booth #5640.
Frontier Snacks Launches Frontier Coconut Bites
Frontier Snacks, the creators of Frontier Fruit & Nut Bites, continues to innovate within the better-for-you snacking category by creating simple, healthy, on-the-go-snacks made with real food ingredients and no refined sugar. Launching at Expo West (Booth #9404), the company is proud to release Frontier Coconut Bites, a fresh and crunchy take on nutrient dense coconut.
Ona Launches New Functional Fuel Plant Protein Bars with Probiotics
At Natural Products Expo West, Ona will launch their new Functional Fuel Plant Protein Bars with Probiotics. The line will feature three SKUs: Chocolate, Almond Coconut, and Ancient Energy. Each 1.8oz bar is grain-free, has at least 10g of plant protein and boasts one billion CFU of GanedenBC30®probiotics.