Expo West 2018
Halfpops Aims To Take on Trail Mix with Off the Trail Launch
Sometimes, consumers want a vegan, high-protein, hemp-based, collagen-enhanced superfood snack. And sometimes they just want a better version of a familiar favorite. That’s what Sherbrooke Capital-backed snack brand Halfpops is betting on with the launch of a new brand, Off The Trail.
Wicked Joe and GrandyOats to Launch Coffee Crunch Coconola at Expo West
From the idyllic towns of Topsham and Hiram, Maine, beloved Maine Made, solar-powered pioneers Wicked Joe Organic Coffees and GrandyOats have joined forces to revolutionize breakfast (and snacking).
ZEGO to Debut ‘Mix-Ins’ Line at Expo West
ZEGO will be sampling its Just Fruit Bar, Fruit+Chia Bar, and Seed+Fruit Bar as well as its new line of “Mix-Ins,” an organic blend of seeds and fruit, at Expo West.
Unicorns & Mushrooms Inspire New Purely Elizabeth Lines
Today, snack and breakfast brand Purely Elizabeth announced new, unicorn-inspired Vibrant Oat cups in bright pink, yellow and blue colors — giving the company a Pinterest-ready play to captivate consumers. The brand also is keeping its feet squarely in the earth with the launch of grain-free superfood bars enhanced with reishi mushrooms.
Wedderspoon Rebrands, Launches Swarm of New Products
The expression may be “you catch more flies with honey than vinegar,” but for manuka honey producer Wedderspoon, vinegar isn’t too bad either. The brand announced today the launch of three new lines of products as well as a complete rebrand.
Taza Chocolate To Debut New Look and 3 Wicked Dark Bars at Expo West
Taza Chocolate is ready to amaze Expo West attendees with bold new developments in their popular Amaze Bar line of stone ground dark chocolate bars.
Bonafide Beefs Up Offerings & Brand
Today, bone broth company Bonafide Provisions unveiled a new brand identity, including a rebrand of its bone broth and “drinkable veggies” lines, and a new line of frozen soups. The goal is to create a unified look that better captures the company’s voice and that can better support line extensions.
Nutiva Debuts Organic Hempseed and Plant Protein Superfood Smoothies
Nutiva is debuting new USA-Grown Organic Hempseed, the first ever USDA Certified Organic hempseed product grown entirely in the United States, and Organic Plant Protein Superfood Smoothies (in Chocolate and Vanilla flavors) at 2018 Natural Products Expo West.
Betsy’s Best Releases Toasted Coconut Cashew Butter
Betsy’s Best will release its new nut butter on Amazon before introducing it at the world’s largest natural, organic and healthy products event, Natural Products Expo West, March 8-11, 2018, in Anaheim, CA.
Bakery On Main Releases 3 New Oatmeal Cups
Bakery On Main is expanding their oatmeal line to include three new USDA Certified organic oatmeal cups to their organic family of gluten-free products.