Ecommerce

Consumers are increasingly seeking out fresh and convenient options, leading retailers to reconsider store layouts and invest in technology to improve their efficiency and omnichannel capabilities.

DTC cookie brands, like virtually all other CPG brands, are still feeling the heat of the over-baked supply chain and inflation propelled by the lingering pandemic.

The pandemic changed how consumers used e-commerce to get products delivered to their doors but the exponential growth of digital shopping platforms has subsided leaving CPG food and beverage companies to reevaluate how they strategize growth and reach consumers online.

Aiming to make single use cans and bottles a thing of the past, former “trend spotter” Max Luthy and event producer-turned-beverage entrepreneur Luke Montgomery-Smith have launched Plink!, a vintage-inspired brand of beverage tablets.

The increased demand for products through online sellers like Amazon means that brands need to shift tactics — something that’s hard to do during a crisis; Betsy McGinn sat for a video interview with Jeff Klineman, BevNET’s editor-in-chief, to provide important advice on how brands should approach their Amazon and broader e-comm strategies as consumer behavior takes a disruptive turn to online food and beverage purchasing.