Channel
Featured Channel Content
Distribution: Soupergirl Builds on Costco Momentum as Midi Bites Lands in Target
Clean label, fresh food brand Soupergirl is gearing up to meet soup season demands with an expansion to Costco stores across the country in addition to Giant and Shoprite stores this fall.
3 Farm Daughters Bets on Unenriched Pasta as Demand for Simple Ingredients Grows
3 Farm Daughters is working to capitalize on the rising interest in simple-ingredient, nutrient-dense foods with a U.S.-made and milled better-for-you, unenriched pasta that meets a range of emerging consumer demands.
Mini Bars With A Mission: Procure Impact Links Emerging Brands To Hotel Channel
Procure Impact is working to solve the pain points of the hospitality channel, serving as a marketplace and platform for mission driven emerging brands to reach all of the major hotel management companies.
Additional Content
Dress It Up Launches Two SKUs, Backed By New Funding
A slow and steady growth strategy is Dress It Up Dressing’s secret sauce as it works to capture the “sleepy” salad dressing category, said founder and CEO Sophia Maroon.
Daily Briefing (Insiders Only): Gearing Up For Slow-Growing Grocery
The grocery industry is gearing up for a slow year as retailers across all channels – including natural, discount, mass, conventional and even third-parties like Instacart – project a deceleration in sales throughout the course of 2025.
Instacart Shares Fall As Investors Shy Away From Slow-Growing Grocery
Instacart’s strong Q4 and full-year performance was not enough to soothe investor and analyst fears about the slow growth set to capture the grocery industry in 2025 as shares were down 9.66% to $44.04 per share today in mid-morning trading.
Daily Briefing (Insiders Only): Why Is Online Grocery Growing? Maybe Talk To TikTok.
Among the highs and lows of the Gartner Hype Cycle, it seems online grocery shopping may be nearing its “Slope of Enlightenment.”
What Could Buechel Do As Head Of Amazon Grocery?
The line between natural and conventional shoppers has virtually disappeared while the gap that defined those respective channels has narrowed. This week, the line blurred even more.
Inside Supergut’s Target-ed Sampling Strategy
Supergut founder Marc Washington understands that fiber-focused food has garnered a bad rap over the years. His response? Give consumers another taste.
Daily Briefing (Insiders Only): Why Chipotle Is Investing In Plants
Are aquatic plants the next hot ingredient in the plant-based space? Chipotle seems to think so.
Kodiak Co-Founder Brings Protein To Pretzels With Kindling Snacks
Cameron Smith jumped back into the CPG game this month, supported by a handful of his Kodiak colleagues, with the launch of protein pretzel brand Kindling Snacks.
Distribution: Immi Finds Military Consumer Base
In this distribution roundup: Immi makes a break for the military channel, Maazah locks in Whole Foods, Mikuna rolls out to Sprout’s ‘New for You’ set and more.
Uglies Brings Upcycled Chips Into C-Store Channel
Upcycled potato chip maker Uglies is pushing deeper into convenience, working to prioritize the channel to grow awareness for the brand and its food waste reduction mission at a time when retailers are on the lookout for sustainable products.