PACO Collective Acquires Noble Food

CHICAGO — PACO Collective, an award-winning cross-cultural marketing agency, and one of the fastest growing minority-owned agencies in the Midwest, announced today the acquisition of Noble Food, a leading independent food-marketing agency headquartered in Springfield, MO. PACO is a full-service agency offering strategic planning, consumer insights, advertising, marketing, public relations, and digital and creative expertise, focused on empowering brands to transcend cultural boundaries. Noble Food brings culinary innovation and content production, covering the entire food landscape. Combined, the agencies have more than 61 years in business. PACO will also add the Noble Culinary Innovation Center in Springfield to its portfolio of services, adding a restaurant and hospitality menu, in addition to product development.

“The addition of Noble Food to our Collective extends our expertise in food beyond our current consumer focus,” said PACO CEO and Co-Founder Ozzie Godinez. “This increases our depth and breadth of services in new and existing areas with talent from both agencies. I’m thrilled to broaden our focus to a 360-degree perspective when it comes to food. This leverages our combined expertise from consumer, as well as manufacturer and hospitality operator perspectives.”

Moving forward, Bob Noble, former Chairman/CEO for Noble Food will focus on his former company’s sister businesses. “After selling Noble Communications, our non-food traditional agency business last year, I’ve been seeking the right partner to take ownership of our Food Practice, which has worked with the majority of the nation’s blue-chip food brands during its 49-year history,” he said. “Ozzie and his team will leverage the strong knowledge and expertise of our food team in new and exciting ways.” Richard Pitman, formerly the head of client service for Noble Food, will now lead the new PACO Food & Hospitality Services, providing service to existing clients, as well as leading new business efforts.

In addition to integrating the Food Practice, PACO Collective will maintain strategic alliances with Noble’s CultureWaves, a consumer predictive behavioral analysis company; and The Food Channel (, a consumer-facing food website that’s part of the USA Today Network. The Food Channel Studios provide photography, video, and content production.

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About PACO Collective

PACO Collective is an award-winning cross-cultural agency that empowers brands to transcend cultural boundaries in today’s “minority majority” market. PACO is committed to working with brands that want to embrace the changing dynamics of American life and are invested in creating meaningful connections with consumers through cultural messaging and insight. Based in Chicago, PACO is a full-service agency offering public relations, marketing, and digital and creative services. To learn more visit

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