Philadelphia Startup Introduces Ashoora, a Traditional Plant Based Dessert for the U.S. Specialty Food Market

Philadelphia, PA – Natural Food & Beverage LLC is proud to introduce Ashoora, a ready-to-enjoy, shelf-stable, plant-based dessert inspired by a culinary tradition that has been enjoyed for centuries across Anatolia, the Middle East, and the Balkans.

Manufactured in Philadelphia, Pennsylvania, Ashoora is crafted with chickpeas, white beans, rice, dried apricots, dried figs, raisins, and carefully selected spices. The company has transformed a traditional recipe into a convenient specialty food for today’s consumers while preserving its authentic character.

Ashoora launches with four varieties:

• Original
• Madagascar Vanilla
• Cinnamon Spice
• Tropical Coconut

“As consumer interest in authentic global flavors and plant-based foods continues to grow, we believe Ashoora offers retailers and consumers something truly distinctive,” said Alper Ozler, Founder of Natural Food & Beverage LLC.

The product is shelf-stable, ready to enjoy, and designed for specialty food retailers, gourmet markets, international grocery stores, and consumers looking to discover authentic culinary traditions through premium packaged foods.

Natural Food & Beverage LLC believes Ashoora represents a new category within the U.S. specialty food market by combining heritage, convenience, and modern packaging.

Additional product information, images and company details are available upon request.