Marianne's Brings Clean Cooking Fats to Kitchens Nationwide with Major Retail Expansion This April

Marianne's Brings Clean Cooking Fats to Kitchens Nationwide with Major Retail Expansion This April

The 100% pure cooking oils and fats brand enters 250 H-E-B stores, Pop Up Grocer, and regional retailers across the country — reaching more than 1,100 store locations just five months after launch

April 10, 2026 - Woodland, CA – Marianne’s, the premium clean pantry brand redefining cooking fats through 100% pure, third-party verified oils and tallows, today announces a major retail expansion, launching in over 250 H-E-B stores across Texas, New York City's cult-favorite better-for-you grocer Pop Up Grocer, and regional retailers spanning the country, bringing its avocado oil and beef tallow to more home kitchens than ever before.

The expansion marks a significant milestone: just five months after launching on November 1, 2025, Marianne's is now available in more than 1,100 grocery stores nationwide. The brand has quickly distinguished itself in an increasingly competitive cooking fats category by holding the line on purity — offering consumers oils and fats that are unadulterated and backed by rigorous third-party certifications.

Rooted in five generations of family food ingredients knowledge, Marianne's brings food ingredient expertise directly to kitchens nationwide, offering premium avocado oils and beef tallows built on a foundation of uncompromising purity for both chefs and home cooks. Following a debut at Natural Products Expo West, where Marianne's Organic 100% Grass-Fed Beef Tallow was named a 2026 NEXTY Award Finalist, the brand's April retail expansion reflects accelerating consumer demand for clean, transparent cooking fats.

This month, Marianne's launches in 250 H-E-B locations — the beloved Texas-based, family-owned grocery chain. Building on the brand's recent nationwide launch on Amazon, H-E-B will carry the full Marianne's product line:

• Classic Avocado Oil, Organic Avocado Oil, and Regenerative Organic Certified® Avocado Oil — each featuring a pop-up spout for easy drizzling and a smoke point up to 500°F

• Classic Beef Tallow and Organic Beef Tallow — slow rendered in small batches with a smoke point up to 400°F, ideal for roasting and frying

April 2026 Retail Launches

• H-E-B — 250 SKUs across 150 stores, Texas

• Pop Up Grocer — New York, NY

• Fresh Thyme — 70 Midwest locations

• Hy-Vee — 120 Midwest locations

• Lunds & Byerlys — 28 Midwest locations

• Woodman's — 19 Midwest locations

• Metropolitan Market — 10 Pacific Northwest locations

• Northwest Grocers — 25 Pacific Northwest locations

• PCC Community Markets — 12 Pacific Northwest locations

• Nugget Markets — 13 Northern California locations

• Erewhon — 11 Southern California locations

• Lassen's — 11 Southern California locations

This is in addition to existing nationwide distribution at Sprouts, Amazon, and Walmart.com, and regionally at select Costco locations and on Good Eggs.

Marianne's has built its reputation on what others won't do: its avocado oil is refined low and slow to preserve nutrients and avoid harmful processing contaminants, and every batch of beef tallow is slow-rendered in small batches to ensure clean flavor and functional performance. Its Avocado Oils include the first refined Regenerative Organic Certified® avocado oil to reach retail shelves — sourced from multi-generational and smallholder farmers in Ethiopia committed to responsible land stewardship. That commitment to purity has earned Marianne's national recognition — including designation as one of only two brands to achieve 100% purity in a landmark UC Davis avocado oil study, Clean Label Project Purity Awards, and Seed Oil Free Certified® status.

“A great meal doesn't start with a recipe — it starts with the first ingredient,” said Marianne Adams, Heritage Director and namesake of Marianne's. “For five generations, our family has worked in the ingredients business with one belief: what goes into your food matters. Marianne's is our chance to bring that commitment straight to kitchens, and we're just getting started.”