Hoboken Farms Introduces a Heart Icon, Turning Each Jar of Sauce Into a Love Letter

HOBOKEN, N.J., February 11, 2026 — Hoboken Farms®, recently named a top pick by The New York Times Wirecutter, is debuting a new heart-shaped graphic on the lid of every delicious jar of sauce, a packaging update designed to reflect the brand's longstanding commitment to care, quality, and consumer trust. Outstanding flavor, premium ingredients and multiple third-party certifications have propelled Hoboken Farms from local NJ favorite to national supermarket standout.

"Every jar sealed with a heart reminds us that our goal isn't just to satisfy a consumer, but to earn their love, create a delightful experience and honor their trust. The heart is a simple but powerful symbol of what we stand for: care, integrity and a responsibility to deliver exceptional taste every time," said Brad Finkel, founder of Hoboken Farms.

Rolling out this month, the heart marks a natural evolution for the brand's design, underscoring a belief that great food is built on intention and a genuine connection with consumers. The heart joins other iconic Hoboken Farms packaging hallmarks including a pickup truck that pays homage to Finkel's earliest deliveries, rave reviews from loyal fans and an iconic Americana style inspired by the brand's roots selling sauce at farm markets for more than two decades. These distinctive design elements reflect the care, discipline, and values that have guided Hoboken Farms since its earliest days.

Under the lid, the Hoboken Farms' promise is reflected in a crave-worthy, award-winning sauce made with no added sugar, sodium levels among the lowest in the category, generous amounts of high-quality olive oil and the sweetness of vine-ripened tomatoes. The Hoboken Farms lineup consists of five sauces: Marinara, Vodka Sauce, Basil Marinara, Low Sodium Marinara and more recently, Butter & Calabrian Chili.

The brand prominently displays up to six third-party certifications on the front of each label including Seed Oil Free, Keto and Kosher Certified, Gluten-Free, Non-GMO Verified, Vegan, Cholesterol-Free, and Low in Sodium with an MSRP between $8.99-10.99. Hoboken Farms sauces are available nationwide at major grocery retailers including Acme, Central Market, Giant Food, Jewel, Kings, Kowalski's, Pavilions, ShopRite, Stew Leonard's, Stop & Shop, The Fresh Market, The Turnip Truck, Wegmans and Whole Foods, as well as online at Amazon.

Since 1992, Hoboken Farms has participated in up to 800 local farm markets per year, where its standout pasta sauce quickly earned cult status. In 2023, the emerging brand became the only one in its category to successfully transition from farm stand to supermarket shelf, where more consumers can now find the famously clean-label, premium sauce at retailers nationwide. Independently operated, the company remains committed to transparency, integrity, and the same community spirit that started it all. The entire line of sauces now features Seed Oil Free Certification.