vybey Extends its ‘Healthier’ Horizons With Minimally Processed Protein Bars & Smart Hydration Sticks

In readiness for the start of healthy season (January 26), this December sees vybey launch both its minimally processed complete nutrition bars and 3-in-1 hydration sticks launch on to the UK high street/online, following a successful 6 month launch in health-conscious Australia.

·       80g nutrition bars come in fudgy Chocolate Brownie, A sweet yet tart Raspberry White Chocolate and          a zingy cool mint Chocolate

·       Smart hydration sticks come in Watermelon, Lemon & lime & Tropical

vybey, disengaged with the ultra-processed direction mass market protein bars were taking on the high streets decided in 2025 to extend its nutritionally complete agenda from               nutrient-dense meal shakes and nootropic-rich coffee alternatives into complete nutrition bars offering 20g of plant-based protein.  Made from a short yet recognizable deck of real ingredients (dates, oats, almonds, coconut powder….) versus any curious sounding emulsifiers, gums and chemistry set additives; these high fibre, plant-based bars are naturally sweetened, so don’t need to depend on any sugar alcohols (glycerol, maltidol…) or sugar sweeteners that can result in unwelcome bloating or gas.  

December 25 also sees vybey bring on to the UK high street (and online) its hot-off-the-press hydration sticks that combine science-backed electrolytes, brain nutrients and gut-friendly support in one zero sugar sachet.  Whilst most hydration sachets stop at salts and sugar, vybey decided to include an improved cognition angle targeting those healthier living advocates who want to feel simultaneously clear headed and rehydrated.  By staying light on sugar and avoiding both the artificial colours and syrupy stigma associated with old-school sports drinks, these portable easy-to-use sachets keep you off the blood/sugar rollercoaster.

Editor’s Notes

1st round listings include Wholefoods, Deliveroo Amazon and a robust nationwide network of indie health food and food stores