Pre Brands’ Full Steak Portfolio Now Available at Hannaford Supermarkets Across The NorthEast

Pre Brands, a leading provider of grass-fed and grass-finished premium lean beef, is proud to announce the availability of its complete steak portfolio, including New York Strip, Ribeye, Filet Mignon, and Petite Sirloin, at Hannaford Supermarkets stores across the Northeast. The premium, better-for-you cuts are now available in the refrigerated meat section at Hannaford stores throughout Maine, New Hampshire, Vermont, Massachusetts, and New York, giving shoppers access to convenient, high-quality protein options for both everyday meals and special occasions.

The product expansion comes at a time when consumers are putting greater emphasis on protein at mealtime. Recent data shows that approximately 80% of consumers prioritize protein intake during one meal a day, with dinner emerging as the leading occasion*. Meat and poultry remain the top sources of protein (65%), ahead of eggs (62%), fish and seafood (48%), dairy (41%), and beans, peas, and lentils (40%). 

More than one-third of Americans have increased their protein intake over the past year, further highlighting a growing focus on high-quality protein even as consumers navigate tighter grocery budgets.

“Our expansion with Hannaford comes at a perfect moment, as more consumers are looking for trusted, better-for-you protein choices to anchor their evening meals,” said Nicole Schumacher, Chief Marketing Officer, Pre® Brands. “Hannaford is a name synonymous with quality and convenience in the Northeast, and we’re proud to offer their shoppers premium steaks they can enjoy any night of the week.”

Pre's entire portfolio of products is 100% grass-fed and grass-finished from pasture to plate. Sourced from cattle that graze year-round on nutrient-rich grasses in New Zealand and Australia, regions known for their superior animal welfare standards and climate, Pre beef delivers consistent flavor and quality in its nutrient-rich products. 

As the nation’s top-selling better-for-you steak* brand, Pre offers a wide assortment of steaks including Ribeye, New York Strip, Filet Mignon and Petite Sirloin, as well as ground beef options (ranging from a category only 95%–5% to 85%–15%), and seasonal items like pre-made burger patties and chuck roasts. Pre’s beef products are, on average, 62% leaner and contain 37% fewer calories than USDA Choice options, offering up to 31g of protein and 170mg of omega-3s per serving. Consumers can find Pre in the refrigerated meat section at retailers nationwide, as well as via online platforms including Instacart and Amazon Fresh.

About Pre Brands

Pre Brands is one of the leading grass-fed and grass-finished premium lean beef proteins available nationwide at grocery, club, and e-commerce channels, including Instacart and Amazon Fresh. Pre beef is sourced from cattle in New Zealand and Australia and is 100 % pasture-raised and grazed for their whole lives on lush, nutrient-rich grasses in accordance with the strictest beef standards in the world. This commitment to a 100 % grass-fed and grass-finished, wet-aged process results in high-quality, great-tasting lean beef products with transparency from pasture to package to plate. Pre's portfolio of products includes steaks, ground beef, marinades and seasonal items have no added hormones, are Non-GMO Project verified, Halal compliant and Whole 30, Paleo and Keto certified. 

About Hannaford Supermarkets 

Hannaford Supermarkets is a leading regional grocer operating 188 stores in the Northeast, most with full-service pharmacies. Since 1883, Hannaford has been dedicated to delivering fresh, high-quality food with care, while creating “more good” in its communities. Guided by its purpose to cultivate thriving communities, Hannaford continues to build on its commitment to uncommon care by supporting local community partners, being the most welcoming place to work and shop, and taking thoughtful steps to protect the planet for future generations. In 2024, Hannaford donated more than 27.6 million pounds of food to hunger relief organizations and supported approximately 135 community partners across its footprint, helping expand access to fresh food, advance youth development, and support healthier lives. Headquartered in Scarborough, Maine, with stores in Maine, Massachusetts, New Hampshire, New York, and Vermont, Hannaford employs nearly 30,000 associates.