Hu Marks Fairtrade Month With a New Mural & Global Impact Report

WHAT:

This October, in honor of Fairtrade Month 2025, Hu – the chocolate brand known for its commitment to simple ingredients and ethical sourcing – is spotlighting the farmers and cooperatives behind its Fairtrade-certified ingredients with a mural celebrating their impact. Commissioned by Fairtrade America, the mural illustrates the importance of sustainable sourcing, ethical supply chains, and connecting people to the farmers behind their food. 

Hu is also sharing highlights from its 2024 Fairtrade Impact Report, which details how the brand is helping drive meaningful change across Fairtrade communities worldwide.

HIGHLIGHTS FROM THE REPORT:

Gender Equity in Indonesia: Hu’s Producer Development Initiative (PDI) supported coconut sugar farmers to implement a gender policy, with women now representing 48% of cooperative membership and taking on leadership roles.

Strong Farmer Cooperatives in Sierra Leone: Hu partners with three producer co-ops (Munafa, AGRI-Leone, Strong Roots), supported through the West Africa Cocoa Program, strengthening young farmers with training on child labor prevention, environmental standards, and governance.

Commitment to Fairtrade: Hu sources its cocoa, coconut sugar, cashews, vanilla, and quinoa as Fairtrade certified, and uses Fairtrade ingredients whenever certification is available.

WHY IT MATTERS:

Fairtrade Month is about honoring the farmers and workers at the heart of the global food system. For Hu, that means putting humanity at the forefront – creating chocolate that tastes good and does good.

WHEN:

October 2025

VISUALS:

A new mural highlighting Fairtrade farmers and ethically sourced ingredients will debut in key U.S. markets throughout the month. Images available upon request. 

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ABOUT HU: Hu was founded to unite simple ingredients and unbeatable taste and has been delivering on this ambition for over 12 years. The founders couldn't find chocolate that met their standards of simple , responsibly sourced ingredients—so they created their own. The result was Hu's award-winning chocolate, now crafted in a variety of forms, including dark and milk chocolate bars, baking chocolate, bites, and chocolate-covered nuts and fruit. Today, Hu continues its promise to pair strict ingredient guardrails with unbeatable taste. For more information about Hu please visit hukitchen.com and @hukitchen on Social.

ABOUT FAIRTRADE AMERICA: Fairtrade America works to rebalance trade, making it a system rooted in partnership and mutual respect rather than exploitation. It's about businesses, shoppers, farmers and workers all working together so we can all experience the benefits of trade. Fairtrade America is the U.S. branch of Fairtrade International, the original and global leader in fair trade certification with more than 30 years of experience working for fair trading practices in more than 30 countries across the globe. A non-profit 501(c)3 organization, Fairtrade America is part of the world's largest and most recognized fair trade certification program —part of a global movement for change. Learn more at fairtradeamerica.org, and by connecting with Fairtrade America on Facebook, Instagram and LinkedIn.