The Happy Pear Capitalises on Organic Sector Growth With New Launch

Hot on the heels of the national rollout of The Happy Pear’s chilled and ambient products in the UK, the original “champions of veg power” brand is extending its portfolio to include an organic offering, with the initial launch of a new Organic Super Greens Pesto.

Available 135g recyclable packs, the new gluten free and plant-based Organic Super Greens Pesto combines certified organic leafy greens (spinach and kale) with toasted cashew nuts, and can be used as a spread on bread, base cooking sauce, on pasta or simply as a dip. 

Organic Super Greens Pesto will make its debut in Planet Organic stores this month, with further organic products in the pipeline.

Commenting on the news,The Happy Pear Director, Darragh Flynn, says, “With The Soil Association confirming that the UK market for organic food and drink is outperforming conventional food and drink products, the introduction of organic lines into The Happy Pear portfolio represents a natural progression. This move is of course also consistent with the brand’s support for ethical practices, as demonstrated by The Happy Pear’s four-acre organic, regenerative farm in Ireland, and the company’s recent approval for official Certified B Corporation™ status.”