Seasoned CPG Designer Launches Cavehaus, a Brand Evolution Studio to Help Brands Win in a Crowded Market

ASHEVILLE, NC – June 12, 2025 – After nearly three decades of shaping brand identities for major CPG players, veteran creative director Matthew Cave today announced the launch of Cavehaus, a new CPG brand evolution studio. Cavehaus is founded on the principle of blending incisive strategy with soulful creative exploration to solve the critical challenge CPG brands face: amplifying distinction to drive market performance.

The studio specializes in guiding ambitious CPG brands—particularly in the Food & Beverage, Health & Wellness, and Outdoor sectors—through pivotal transformations. Core services include foundational brand strategy, identity refreshes and rebrands, the development of high-performance packaging systems, and the creation of comprehensive Brand Guidelines to ensure long-term consistency.

"In today's market, a great product isn't enough," said Matthew Cave, Founder and Creative Director of Cavehaus. "CPG leaders need a strategic partner who understands how to translate brand essence into commercial success. Our goal at Cavehaus is to deliver more than just beautiful design; we deliver a strategic evolution that equips our clients to win their next chapter of growth. We build brands designed to 'seduce, engage, and persuade' the modern consumer."

Cave's expertise was honed over years in senior roles at renowned agencies like Freshmade and LPK and as a Creative Director with Chameleon Collective. This experience builds upon his early success as Co-Founder and Creative Director of Crave, Inc., his first agency, where he led major rebranding initiatives for clients like Walmart.

About Cavehaus: Cavehaus is a CPG Brand Evolution Studio that guides ambitious brands to amplify their distinction and win what's next. Through a blend of incisive strategy and soulful creative exploration, Cavehaus transforms brand identities and packaging systems into compelling market presences.

Contact: Matthew Cave, Founder & Creative Director, Cavehaus